Four notable trends and stories impacting the airline sector right now
Four notable trends and stories impacting the airline sector right now
By Phocuswright Research  | February 18, 2019
A look at the four most notable trends and stories that are impacting the U.S. airline segment in 2019. Read More
News | Online
phocuswright ota market excitement
Four key developments keeping the U.S. OTA market exciting
By Phocuswright Research  | February 4, 2019
Phocuswright's recent travel research identifies four key developments that make the U.S. online travel agency market an exciting one to watch in 2019. Read More
News | Online
research spotlight us airlines 2018
Research Spotlight: How basic economy, ancillaries and NDC are shaping the airline industry
By Jill Menze | January 23, 2019
The introduction of basic economy fares has allowed full-service airlines in the United States to experiment with their offerings through different bundles and combinations to see what sticks. Read More
News | Distribution
Research Spotlight: Essential trends in digital travel advertising
Research Spotlight: Essential trends in digital travel advertising
By Jill Menze | January 4, 2019
Thanks to technology, travelers now research, shop and book travel across a variety of devices, and are thus led into the funnel through various advertising channels. Read More
News | Online
state of startups 2018
Research Spotlight: The state of travel startups 2018
By PhocusWire | November 16, 2018
The number of travel startups being founded has slowed in recent years, while the market has shifted to acquisitions and funding of the breakout winners in emerging categories Read More
News | Startups
Research Spotlight: Do bots have a bright future?
Research Spotlight: Do bots have a bright future?
By Jill Menze | September 11, 2018
Once heralded as the Next Big Thing, chatbots seemed a promising solution for travel brands looking to personalize and streamline their customer service and marketing efforts. Read More
News | Technology
How purchasing trends, trip motivations and booking behaviors differ across four markets
How purchasing trends, trip motivations and booking behaviors differ across four markets
By Phocuswright Research | August 31, 2018
It's critical for travel companies to understand the consumer behaviors and preferences that influence purchase decisions. Commissioned by Google, Phocuswright recently published a series of reports on... Read More
News | Online
Research Spotlight: How call centers are vital to the customer experience
Research Spotlight: How call centers are vital to the customer experience
By Jill Menze | August 23, 2018
Operating a call center is often a costly - but necessary - endeavor for many travel companies. For one, to customers, the call center represents the face of suppliers and informs their first... Read More
News | Online
Research Spotlight: Changing attitudes of travelers with families
Research Spotlight: Changing attitudes of travelers with families
By Jill Menze | August 6, 2018
The travel industry has invested hefty resources into understanding millennial traveler behavior, including where they go, who they go on trips with and how much they’re willing to spend. Read More
News | Online
Most voice assistants "unskilled" for travel planning and booking
Most voice assistants "unskilled" for travel planning and booking
By Michael Coletta | July 20, 2018
For all the skills in Amazon's Alexa voice marketplace (30,000 and counting), the majority can still be described as "unskilled" for travel planning and booking tasks. The same can be said for Google... Read More
News | Technology
research spotlight booking shopping
Research Spotlight: A shift in how leisure travelers shop and book
By Jill Menze | July 9, 2018
The number of leisure travelers grew in 2017, and with that, so did the options for consumers to shop for and book travel. Read More
News | Online
phocuswright dynamic pricing bundling
New trends in AI-driven predictive pricing and bundling
By Phocuswright Research | July 2, 2018
The concepts of personalization, big data analysis and dynamic pricing/offers have been discussed and debated in the press for a number of years, though limited evidence exists of any wide-level... Read More
News | Technology
online tours and activities
Quartz (and others) are wrong about tours and activities: Here's why
By Douglas Quinby - Phocuswright | June 22, 2018
In March of this year, Quartz proclaimed that somebody should let Airbnb know that travelers don't like booking tours and activities online. Read More
Opinion | Online
research spotlight door to door trip planning
Why is door-to-door trip planning so difficult?
By Jill Menze | June 18, 2018
The click of a button is practically all it takes for consumers to purchase nearly any good or service. The travel industry understood this long ago and counts itself among the first sectors to embrace... Read More
News | Online
Research Spotlight: Predicting a turnaround for Japanese travel
Research Spotlight: Predicting a turnaround for Japanese travel
By Jill Menze | June 11, 2018
Economic growth in Japan has remained relatively static, with GDP growth at about 1% over the past four years. Read More
News | Distribution