Phocuswright Research

News / Online

Japan inbound boom becomes policy priority

By Phocuswright Research | June 2, 2026

What comes next is less about volume and more about value, regional distribution and managing the strains of success. Read More

News / Technology

Travel marketers prepare for the rise of AI agents

By Morgan Hines | May 28, 2026

Executives from Expedia Group, OpenAI and The Trade Desk say travel marketers must adapt as AI agents become a bigger part of trip discovery and booking. Read More

News / Distribution

U.K. travel distribution has reached equilibrium. Will it stay that way?

By Phocuswright Research | May 26, 2026

Demand is strong, digital adoption leads Europe, every major segment is growing: So why does the distribution picture look like a stalemate? Read More

News / Online

Wellness tourism hits $894B, with more growth ahead

By Phocuswright Research | May 19, 2026

Wellness tourism is at “the powerful intersection of two large and growing multi-trillion-dollar industries." Read More

News / Online

Spain’s surge signals a structural shift in global travel demand

By Phocuswright Research | May 12, 2026

Spain once again surpassed its previous tourism records in 2025, reaching 96.8 million international visitors, a 3.2% increase over 2024. Read More

News / Online

Top-level takeaways on the Italy travel market

By Phocuswright Research | May 5, 2026

Even amid geopolitical uncertainty, Italy’s broad appeal, strong domestic alternatives and ongoing digitalization continue to support long-term growth. Read More

News / Online

Non-negotiables for indulgent travelers and what makes premium worth it

By Phocuswright Research | April 27, 2026

What defines a truly premium trip today? For indulgent travelers, it starts with the basics but quickly moves beyond them. Read More

News / Online

South Africa’s tourism reset: Infrastructure, fintech, regional strength set stage for growth

By Phocuswright Research | April 21, 2026

The market is one of contrasts: digital momentum and rising demand paired with ongoing infrastructure, cost and safety challenges. Read More

News / Online

The indulgent explorer: What drives premium travel decisions

By Phocuswright Research | April 14, 2026

These travelers prioritize unique, hard-to-replicate experiences while carefully balancing cost, indulgence and overall trip value. Read More

News / Technology

Chinese OTAs deploy AI for global push

By Phocuswright Research | April 7, 2026

Chinese AI services are not just following this global path, they are transforming interactions with consumers—and delivering a high degree of itinerary control to users. Read More