Phocuswright Research

News / Online

Snow is optional: What moves winter sports travelers when the forecast fails

By Phocuswright Research | October 22, 2026

Five winter sports traveler segments point to different strategies for driving mountain bookings despite uncertain snow conditions. Read More

News / Online

Travelers pay more to cancel: 58% choose free cancellation over a lower price

By Phocuswright Research | October 13, 2026

Phocuswright research suggests that booking anxiety shapes how travelers shop, peaking at checkout, with one in five U.S. travelers abandoning a booking before payment. Read More

Online

Indonesia set to overtake Thailand as Southeast Asia's largest travel market

By Phocuswright Research | September 30, 2026

A fuel shock from the U.S.-Iran War has slowed regional growth to 2% in 2026. Phocuswright's new report tracks the fallout through 2029. Read More

News / Online

India's travel market stalls in 2025, then bets on a fare-driven rebound

By Phocuswright Resesarch | September 24, 2026

Resilient domestic travel will sustain strong demand for accommodation and car rental, and online penetration is on track to reach 62% by 2029, according to Phocuswright data. Read More

From Our Partners / Online

Booking anxiety is changing consumer behavior—and creating an opportunity for travel platforms

By Hannah Pearson | September 23, 2026

New Phocuswright and WiT research examines how booking anxiety is influencing travel and event decisions, from refund preferences to loyalty and conversion. Read More

News / Technology

Travel marketers look to improve AI visibility and prepare for agentic booking

By Mark Frary | September 16, 2026

Executives from Travelier, Skyscanner and Demand-Genius discussed agentic travel booking and the shift from SEO to GEO during a panel at Phocuswright's Travel Marketing AI Summit London. Read More

News / Distribution

China's OTAs face a reckoning as growth slows and regulators circle

By Phocuswright Research | September 15, 2026

What happens when a maturing, over-supplied market collides with regulatory pressure and AI disruption at once? Read More

News / Online

The trust economy: How European travelers decide who to believe

By Phocuswright Research | September 10, 2026

European travelers aren't rejecting technology; they're getting selective about who earns their trust. Read More

News / Technology

AI isn’t just for research anymore: What European travelers are actually doing with it

By Phocuswright Research | September 1, 2026

European travelers are using AI well beyond simple search, and data shows just how far it's spread across the trip journey. Read More

News / Technology

Why one European digital identity playbook won't work for three markets

By Phocuswright Research | August 25, 2026

The EU Digital Identity Wallet is gaining ground across Europe but not for the reasons its backers might expect. Read More

News / Online

Why the ANZ travel market is contracting in 2026 (and what recovers by 2029)

By Phocuswright Research | August 18, 2026

Phocuswright's Australia-New Zealand Travel Market Brief 2026 breaks down what's driving the downturn and when the market is expected to recover. Read More

News / Technology

The challenge of keeping AI-generated travel review summaries accurate, objective and useful

By Abby Crotty | August 13, 2026

AI-generated review summaries promise simplicity in travel, but can they capture the full picture? Read More

News / Online

STRs enter a new phase of scrutiny and structural growth

By Phocuswright Research | August 11, 2026

Short-term rental gross bookings hit $219.9 billion in 2025, with growth split by region. Read More

News / Distribution

Tours and activities growth is outpacing travel overall, distribution is lagging

By Phocuswright Research | August 5, 2026

The Travel Experiences 2026 report, produced jointly by Phocuswright and Arival, sizes and forecasts the global experiences market through 2029 and examines how consumers engage with experiences in... Read More