Phocuswright Research

Indonesia set to overtake Thailand as Southeast Asia's largest travel market
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Indonesia set to overtake Thailand as Southeast Asia's largest travel market
By Phocuswright Research | September 30, 2026
A fuel shock from the U.S.-Iran War has slowed regional growth to 2% in 2026. Phocuswright's new report tracks the fallout through 2029. Read More
India's travel market stalls in 2025, then bets on a fare-driven rebound
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India's travel market stalls in 2025, then bets on a fare-driven rebound
By Phocuswright Resesarch | September 24, 2026
Resilient domestic travel will sustain strong demand for accommodation and car rental, and online penetration is on track to reach 62% by 2029, according to Phocuswright data. Read More
Booking anxiety is changing consumer behavior—and creating an opportunity for travel platforms
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Booking anxiety is changing consumer behavior—and creating an opportunity for travel platforms
By Hannah Pearson | September 23, 2026
New Phocuswright and WiT research examines how booking anxiety is influencing travel and event decisions, from refund preferences to loyalty and conversion. Read More
Travel marketers look to improve AI visibility and prepare for agentic booking
News / Technology
Travel marketers look to improve AI visibility and prepare for agentic booking
By Mark Frary | September 16, 2026
Executives from Travelier, Skyscanner and Demand-Genius discussed agentic travel booking and the shift from SEO to GEO during a panel at Phocuswright's Travel Marketing AI Summit London. Read More
China's OTAs face a reckoning as growth slows and regulators circle
News / Distribution
China's OTAs face a reckoning as growth slows and regulators circle
By Phocuswright Research | September 15, 2026
What happens when a maturing, over-supplied market collides with regulatory pressure and AI disruption at once? Read More
The trust economy: How European travelers decide who to believe
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The trust economy: How European travelers decide who to believe
By Phocuswright Research | September 10, 2026
European travelers aren't rejecting technology; they're getting selective about who earns their trust. Read More
AI isn’t just for research anymore: What European travelers are actually doing with it
News / Technology
AI isn’t just for research anymore: What European travelers are actually doing with it
By Phocuswright Research | September 1, 2026
European travelers are using AI well beyond simple search, and data shows just how far it's spread across the trip journey. Read More
Why one European digital identity playbook won't work for three markets
News / Technology
Why one European digital identity playbook won't work for three markets
By Phocuswright Research | August 25, 2026
The EU Digital Identity Wallet is gaining ground across Europe but not for the reasons its backers might expect. Read More
Why the ANZ travel market is contracting in 2026 (and what recovers by 2029)
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Why the ANZ travel market is contracting in 2026 (and what recovers by 2029)
By Phocuswright Research | August 18, 2026
Phocuswright's Australia-New Zealand Travel Market Brief 2026 breaks down what's driving the downturn and when the market is expected to recover. Read More
The challenge of keeping AI-generated travel review summaries accurate, objective and useful
News / Technology
The challenge of keeping AI-generated travel review summaries accurate, objective and useful
By Abby Crotty | August 13, 2026
AI-generated review summaries promise simplicity in travel, but can they capture the full picture? Read More
STRs enter a new phase of scrutiny and structural growth
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STRs enter a new phase of scrutiny and structural growth
By Phocuswright Research | August 11, 2026
Short-term rental gross bookings hit $219.9 billion in 2025, with growth split by region. Read More
Tours and activities growth is outpacing travel overall, distribution is lagging
News / Distribution
Tours and activities growth is outpacing travel overall, distribution is lagging
By Phocuswright Research | August 5, 2026
The Travel Experiences 2026 report, produced jointly by Phocuswright and Arival, sizes and forecasts the global experiences market through 2029 and examines how consumers engage with experiences in... Read More
How hoteliers can adapt to survive the AI discovery shift
News / Technology
How hoteliers can adapt to survive the AI discovery shift
By Morgan Hines | July 29, 2026
As travelers swap traditional search for generative engines, hospitality brands must restructure data layers and content. Read More
AI hits its stride: 5 takeaways for travel leaders
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AI hits its stride: 5 takeaways for travel leaders
By Phocuswright Research | July 28, 2026
More than half of U.S. travelers have now used AI to plan, book or navigate a trip, and expectations are climbing just as fast.  Read More
13% is the number that explains why OTAs need hotels to keep working
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13% is the number that explains why OTAs need hotels to keep working
By Phocuswright Research | July 23, 2026
This report is part of the U.S. Travel Market Report 2026 series, which includes matching essentials on airlines, hotels, car rental, cruise and packaged travel. Read More