state of startups 2018
Research Spotlight: The state of travel startups 2018
By PhocusWire | November 16, 2018
The number of travel startups being founded has slowed in recent years, while the market has shifted to acquisitions and funding of the breakout winners in emerging categories Read More
News | Startups
Research Spotlight: Do bots have a bright future?
Research Spotlight: Do bots have a bright future?
By Jill Menze | September 11, 2018
Once heralded as the Next Big Thing, chatbots seemed a promising solution for travel brands looking to personalize and streamline their customer service and marketing efforts. Read More
News | Technology
How purchasing trends, trip motivations and booking behaviors differ across four markets
How purchasing trends, trip motivations and booking behaviors differ across four markets
By Phocuswright Research | August 31, 2018
It's critical for travel companies to understand the consumer behaviors and preferences that influence purchase decisions. Commissioned by Google, Phocuswright recently published a series of reports on... Read More
News | Online
Research Spotlight: How call centers are vital to the customer experience
Research Spotlight: How call centers are vital to the customer experience
By Jill Menze | August 23, 2018
Operating a call center is often a costly - but necessary - endeavor for many travel companies. For one, to customers, the call center represents the face of suppliers and informs their first... Read More
News | Online
Research Spotlight: Changing attitudes of travelers with families
Research Spotlight: Changing attitudes of travelers with families
By Jill Menze | August 6, 2018
The travel industry has invested hefty resources into understanding millennial traveler behavior, including where they go, who they go on trips with and how much they’re willing to spend. Read More
News | Online
Most voice assistants "unskilled" for travel planning and booking
Most voice assistants "unskilled" for travel planning and booking
By Michael Coletta | July 20, 2018
For all the skills in Amazon's Alexa voice marketplace (30,000 and counting), the majority can still be described as "unskilled" for travel planning and booking tasks. The same can be said for Google... Read More
News | Technology
research spotlight booking shopping
Research Spotlight: A shift in how leisure travelers shop and book
By Jill Menze | July 9, 2018
The number of leisure travelers grew in 2017, and with that, so did the options for consumers to shop for and book travel. Read More
News | Online
phocuswright dynamic pricing bundling
New trends in AI-driven predictive pricing and bundling
By Phocuswright Research | July 2, 2018
The concepts of personalization, big data analysis and dynamic pricing/offers have been discussed and debated in the press for a number of years, though limited evidence exists of any wide-level... Read More
News | Technology
online tours and activities
Quartz (and others) are wrong about tours and activities: Here's why
By Douglas Quinby - Phocuswright | June 22, 2018
In March of this year, Quartz proclaimed that somebody should let Airbnb know that travelers don't like booking tours and activities online. Read More
Opinion | Online
research spotlight door to door trip planning
Why is door-to-door trip planning so difficult?
By Jill Menze | June 18, 2018
The click of a button is practically all it takes for consumers to purchase nearly any good or service. The travel industry understood this long ago and counts itself among the first sectors to embrace... Read More
News | Online
Research Spotlight: Predicting a turnaround for Japanese travel
Research Spotlight: Predicting a turnaround for Japanese travel
By Jill Menze | June 11, 2018
Economic growth in Japan has remained relatively static, with GDP growth at about 1% over the past four years. Read More
News | Distribution
Research Spotlight: The rise of mobile bookings
Research Spotlight: The rise of mobile bookings
By Jill Menze | May 7, 2018
Bookings via mobile are growing faster than through any other channel - with mobile websites and apps accounting for more than one in five US online travel bookings in 2017. Read More
News | Technology
Research Spotlight: What's bolstering the US online travel market
Research Spotlight: What's bolstering the US online travel market
By Jill Menze | April 2, 2018
Growth was steady in the US travel market in 2017, with all segments seeing an increase of from 1 to 5% over 2016. Online sales in particular outperformed the market as a whole, which advanced 3%... Read More
News | Online
Research Spotlight: How voice, chat and social are transforming the traveler experience
Research Spotlight: How voice, chat and social are transforming the traveler experience
By Jill Menze | March 28, 2018
Further evidence voice technology is taking off: Almost half of smartphone-owning online travelers use a voice assistant, new research from Phocuswright shows. Read More
News | Technology
Research Spotlight: The state of online travel adoption in India
Research Spotlight: The state of online travel adoption in India
By Jill Menze | March 23, 2018
Online travel bookings in India are booming, in part thanks to positive macro factors in place, and double-digit growth is projected through 2021. Read More
News | Online