Phocuswright Research

News / Online

The trust economy: How European travelers decide who to believe

By Phocuswright Research | September 10, 2026

European travelers aren't rejecting technology; they're getting selective about who earns their trust. Read More

News / Technology

AI isn’t just for research anymore: What European travelers are actually doing with it

By Phocuswright Research | September 1, 2026

European travelers are using AI well beyond simple search, and data shows just how far it's spread across the trip journey. Read More

News / Technology

Why one European digital identity playbook won't work for three markets

By Phocuswright Research | August 25, 2026

The EU Digital Identity Wallet is gaining ground across Europe but not for the reasons its backers might expect. Read More

News / Online

Why the ANZ travel market is contracting in 2026 (and what recovers by 2029)

By Phocuswright Research | August 18, 2026

Phocuswright's Australia-New Zealand Travel Market Brief 2026 breaks down what's driving the downturn and when the market is expected to recover. Read More

News / Technology

The challenge of keeping AI-generated travel review summaries accurate, objective and useful

By Abby Crotty | August 13, 2026

AI-generated review summaries promise simplicity in travel, but can they capture the full picture? Read More

News / Online

STRs enter a new phase of scrutiny and structural growth

By Phocuswright Research | August 11, 2026

Short-term rental gross bookings hit $219.9 billion in 2025, with growth split by region. Read More

News / Distribution

Tours and activities growth is outpacing travel overall, distribution is lagging

By Phocuswright Research | August 5, 2026

The Travel Experiences 2026 report, produced jointly by Phocuswright and Arival, sizes and forecasts the global experiences market through 2029 and examines how consumers engage with experiences in... Read More

News / Technology

How hoteliers can adapt to survive the AI discovery shift

By Morgan Hines | July 29, 2026

As travelers swap traditional search for generative engines, hospitality brands must restructure data layers and content. Read More

News / Online

AI hits its stride: 5 takeaways for travel leaders

By Phocuswright Research | July 28, 2026

More than half of U.S. travelers have now used AI to plan, book or navigate a trip, and expectations are climbing just as fast. Read More

News / Online

13% is the number that explains why OTAs need hotels to keep working

By Phocuswright Research | July 23, 2026

This report is part of the U.S. Travel Market Report 2026 series, which includes matching essentials on airlines, hotels, car rental, cruise and packaged travel. Read More