Phocuswright Research

The rapid growth of online travel in five charts
News / Online
The rapid growth of online travel in five charts
By Phocuswright Research | December 10, 2021
Phocuswright’s managing director Pete Comeau presents five charts in three minutes that show the growth of online penetration into the sector. Read More
Ten things to know about the short-term rental traveler
News / Online
Ten things to know about the short-term rental traveler
By Phocuswright Research | November 1, 2021
Everything to know about the short-term rental traveler, including who they are, their unique perspectives and lodging consideration sets. Read More
VIDEO: State of travel startups 2021
News / Startups
VIDEO: State of travel startups 2021
By PhocusWire | October 28, 2021
Ahead of the release of the full 2021 report, Mike Coletta, Phocuswright's manager for research and innovation, outlined some early findings at this week's PhocusWire Pulse event. Read More
Where does Gen Z like to travel and stay?
News / Online
Where does Gen Z like to travel and stay?
By Phocuswright Research | October 27, 2021
Understanding Gen Z’s unique spend patterns, planning preferences, travel interests and trip types allows companies to adapt their approach to this audience accordingly. Read More
The Phocuswright Conference 2021 - a renaissance is here
News / Online
The Phocuswright Conference 2021 - a renaissance is here
By PhocusWire | October 18, 2021
Business leaders now have some choices to make - decisions and shifts in strategy that will help shape travel for the years ahead in both positive and fundamental ways. Read More
Majority of travelers prefer flexible booking
News / Online
Majority of travelers prefer flexible booking
By Phocuswright Research | October 13, 2021
Several behaviors, preferences and expectations shifted in the age of COVID, as travelers had to acclimate to travel in the most unusual state of the world. Read More
VIDEO: The state of short-term rental startups
News / Online
VIDEO: The state of short-term rental startups
By PhocusWire | October 11, 2021
What has COVID-19 done to the scene? Are opportunities still there for newbies to consider, and will investments continue to roll in? Read More
Rebuilding growth a priority, so is reviving Southeast Asia's pre-pandemic dynamism
News / Online
Rebuilding growth a priority, so is reviving Southeast Asia's pre-pandemic dynamism
By Phocuswright Research | September 29, 2021
Mirroring developments throughout the Asia Pacific region, innovation in digital technology will boost the travel recovery in Southeast Asia, particularly among younger demographics. Read More
Big Asia Pacific travel market developments to know
News / Online
Big Asia Pacific travel market developments to know
By Phocuswright Research | September 20, 2021
The road to recovery is long and varies by market, especially as the more contagious Delta variant of the virus wreaks havoc across the region in 2021, hampering travel recovery. Read More
Key developments in the Russia online travel market
News / Online
Key developments in the Russia online travel market
By Phocuswright Research | September 13, 2021
Whether using online or offline distribution channels, Russians are rediscovering the tourism gems that their homeland offers, despite the pandemic restrictions. Read More
Gen Z travelers are a breed of their own - so take note
News / Online
Gen Z travelers are a breed of their own - so take note
By Phocuswright Research | September 6, 2021
On the surface, Gen Z appears like a less opportune, near-term audience - they earn less, are more price-sensitive, and travel is not currently as important to them as for other generations. Read More
What do Gen Z travelers want from online travel brands?
News / Online
What do Gen Z travelers want from online travel brands?
By Jill Menze | August 31, 2021
According to new research, Gen Z travelers favor online travel agencies as well as travel brands that echo their values. Read More
OTAs vs. supplier-direct bookings in Eastern Europe
News / Distribution
OTAs vs. supplier-direct bookings in Eastern Europe
By Phocuswright Research | August 30, 2021
In Eastern Europe, travel market distribution will shift online over the next four years, prompted by near-universal internet access and smartphone use. Read More
TAKE A SURVEY: Let your voice be heard on gender equity
News / Online
TAKE A SURVEY: Let your voice be heard on gender equity
By PhocusWire | August 20, 2021
Help Phocuswright assess how the travel industry stacks up when it comes to gender equity and promoting women’s leadership. Read More
Phocuswright Europe 2021: Here's what to expect
News / Online
Phocuswright Europe 2021: Here's what to expect
By PhocusWire | June 23, 2021
Join us to hear how industry players have updated their playbook to compete in this new, unstable but promising environment. A second chance like this doesn’t come around very often. Read More