Phocuswright appoints Charuta Fadnis for senior research role
Phocuswright appoints Charuta Fadnis for senior research role
By PhocusWire | December 12, 2019
The ex-Phocuswright analyst returns as senior vice president for research and product strategy after three years at BCD Travel. Read More
News | Online
Research Spotlight: The cause and effect of last-minute booking
Research Spotlight: The cause and effect of last-minute booking
By Jill Menze | December 12, 2019
As travel brands approach 2020, leading with a “mobile-first” strategy is no longer something to consider - it’s a necessity. Read More
News | Online
State of travel startups: Almost $20B raised in funding over ten years
State of travel startups: Almost $20B raised in funding over ten years
By Kevin May | October 15, 2019
Phocuswright's annual State of Startups Report, which has tracked the digital travel startup landscape since 2009, found a 55% increase year-over-year ($5.7 billion) in the amount of money going into... Read More
News | Startups
Research Spotlight: Are bots the future of brick and mortar?
Research Spotlight: Are bots the future of brick and mortar?
By Jill Menze | August 14, 2019
A new report from Phocuswright examines how several chatbot startups found a way to turn bot limitations into a feature rather than a bug. Read More
News | Technology
amazon flights india
Research Spotlight: What’s the significance of Amazon’s flight launch in India?
By Jill Menze | July 31, 2019
In May, Amazon made its much-anticipated move back into travel by launching a flight booking service in India. But why India? And what are its OTA ambitions? Read More
News | Online
phocuswright research how customers choose travel
How do travelers choose where to go?
By Phocuswright Research  | June 13, 2019
Travelers are exposed to an array of inspiration sources that seed ideas of spectacular places they hope to one day see. But with a world of options, travelers must carefully whittle them down to the... Read More
News | Online
phocuswright research personalization
Tailoring the user experience: Personalization, customization or individualization?
By Phocuswright Research  | May 9, 2019
Three fundamental approaches are employed to tailor the user experience based on both explicit traveler preferences and inferred signals derived from past performance. Read More
News | Technology
The push and pull of travel advertising
The push and pull of travel advertising
By Phocuswright Research  | March 14, 2019
Products have their strengths, and travel brands need to diversify their ad channel mix to maintain a balance of brand awareness tactics, direct-response offerings and a foray into emerging technologies... Read More
News | Online
Four notable trends and stories impacting the airline sector right now
Four notable trends and stories impacting the airline sector right now
By Phocuswright Research  | February 18, 2019
A look at the four most notable trends and stories that are impacting the U.S. airline segment in 2019. Read More
News | Online
phocuswright ota market excitement
Four key developments keeping the U.S. OTA market exciting
By Phocuswright Research  | February 4, 2019
Phocuswright's recent travel research identifies four key developments that make the U.S. online travel agency market an exciting one to watch in 2019. Read More
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research spotlight us airlines 2018
Research Spotlight: How basic economy, ancillaries and NDC are shaping the airline industry
By Jill Menze | January 23, 2019
The introduction of basic economy fares has allowed full-service airlines in the United States to experiment with their offerings through different bundles and combinations to see what sticks. Read More
News | Distribution
Research Spotlight: Essential trends in digital travel advertising
Research Spotlight: Essential trends in digital travel advertising
By Jill Menze | January 4, 2019
Thanks to technology, travelers now research, shop and book travel across a variety of devices, and are thus led into the funnel through various advertising channels. Read More
News | Online
state of startups 2018
Research Spotlight: The state of travel startups 2018
By PhocusWire | November 16, 2018
The number of travel startups being founded has slowed in recent years, while the market has shifted to acquisitions and funding of the breakout winners in emerging categories Read More
News | Startups
Research Spotlight: Do bots have a bright future?
Research Spotlight: Do bots have a bright future?
By Jill Menze | September 11, 2018
Once heralded as the Next Big Thing, chatbots seemed a promising solution for travel brands looking to personalize and streamline their customer service and marketing efforts. Read More
News | Technology
How purchasing trends, trip motivations and booking behaviors differ across four markets
How purchasing trends, trip motivations and booking behaviors differ across four markets
By Phocuswright Research | August 31, 2018
It's critical for travel companies to understand the consumer behaviors and preferences that influence purchase decisions. Commissioned by Google, Phocuswright recently published a series of reports on... Read More
News | Online