Klook adds to management team with eye on global expansion

Asia’s largest booking service for tours, activities and other in-destination services has appointed two executives to its management team as it looks to reach travelers around the world.

Anita Ngai comes to Klook as chief revenue officer. Prior roles included general manger for Asia-Pacific business for Viator and head of marketing for Asia-Pacific for Expedia’s Hotels.com.

At Klook, Ngai will focus on scaling up marketing channels, building partnerships and strengthening the company’s relationships with trade, tech collaborators and consumers in Asia-Pacific as well as the Americas and Europe. 

“It is an exciting time to be in the tours, activities and in-destination service space,” says Ngai.

“Its complex and fragmented supply creates a large opportunity for online platforms to differentiate themselves by serving the rising demand in a more comprehensive and personalized way than ever before.”

David Liu moves into the role of chief product officer to develop Klook’s technology and user experience.

Liu has been with the company since 2016, serving as vice president of product and UX. He oversaw the development of several solutions, including Klook’s Android Instant App, an installation-free interface, and the creation of the Klook platform in eight languages.

Prior to joining Klook, Liu worked for Tencent and Yahoo.

“Our highly entrepreneurial and talented team is what made Klook into one of the pioneers for travel activities it is today,” says co-founder and CEO Ethan Lin.

“We are very proud to be able to add such well-seasoned executives into our management team. With that, and our recent funding rounds and accelerating user and supply acquisition, we are well-equipped to sustain Klook’s growth in the long run and pave our way to make Klook into one of the first Asian-grown startups to enter the global stage.”

Ngai and Liu join Lin and Klook president and COO Eric Gnock Fah and chief technology officer Bernie Xiong on the leadership team.

Founded in 2014, Klook offers travelers access to more than 35,000 attractions, local experiences and services around the world, including with 4,000 direct partners such as Disneyland and Universal Studios.

In October, the company made news with a $60 million Series C funding round. The investment came from previous backers Sequoia Capital and Matrix Partners along with new investor Goldman Sachs.

To date, Klook has raised nearly $100 million from investors. The company has more than 500 employees in 15 offices and more than 12 million monthly visitors to its website and applications.