Gloria Guevara, president and CEO
The World Travel & Tourism
Council represents the travel and tourism private sector globally. Members
include more than 170 CEOs, chairpersons and presidents of the world’s leading
travel and tourism companies.
The former-Sabre executive and minister of tourism in Mexico has been president and CEO of the WTTC since 2017.
As the worldwide representative
for the travel industry, the World Travel and Tourism Council works to raise awareness
of a variety of issues related to travel.
It also conducts research on the economic and
social impact of the industry and hosts an annual global summit of stakeholders.
The council’s work falls within three priorities:
- Security and travel facilitation, including
finding innovative ways to promote seamless, secure travel such as biometric
- Preparedness and response for crises, whether man-made or natural
- Sustainable growth to ensure travel and tourism has a positive impact on
people, cities and nature.
The organization's remit and lobbying power with governments and regional agencies is an important one given that travel and tourism is one of the world's largest economic sectors.
The WTTC says one in every 10 jobs worldwide are related to the industry and it accounts for 10.4% of global gross domestic product.
The council’s president and CEO,
Gloria Guevara, leads the organizations work from its London headquarters.
PhocusWire caught up with Guevara
during the Phocuswright Europe event in Amsterdam, where she took part in our
"Big Chair" series of executive interviews.
PhocusWire @ Phocuswright Europe 2019 - In The Big Chair LIVE: Gloria Guevara Manzo of WTTC
She had earlier appeared on-stage at the event in a debate about the impact on the travel industry as a result of the U.K.'s referendum to leave the European Union.
More from our In The Big Chair Series...
PhocusWire talks to leaders across travel technology and distribution.