VIDEO: Booking.com on where it sees opportunity for growth

Where is there room for Booking.com - already one of the top players in online travel alongside Ctrip and Expedia - to grow?

According to vice president of global segments Olivier Grémillon, there’s still a sizable market out there for the online travel agency to capture, and it’s the company’s responsibility to get there.

Speaking at Phocuswright Europe earlier this month, Grémillon says for the business he’s in charge of, he’s measuring the size of opportunity for individual segments, for example homes or B&Bs, and prioritizing them with the goal of growing all of Booking.com’s accommodation offerings at scale.

He says Booking.com’s alternative accommodation marketplace doesn’t compromise its hotel inventory because the “guests are the same, they’re just using different options.”

Many people still don’t know the platform offers homes and apartments, he says, and the vast majority learn from being on the website, which is its own form of customer acquisition.

Grémillon also shared his thoughts on Marriott entering the alternative accommodation space and Airbnb’s OTA ambitions, plus expanded on Booking.com’s plans for tours and activities in the Executive Interview.

Watch the full clip below.

Later, Grémillon joined us in the PhocusWire Studio to talk Booking.com’s commissions strategy, the size of the alternative accommodations market, Middle East opportunities and more.