TripAbrood, a family travel startup, has added £645,000 to its seed round.
The latest addition of capital brings its total raised so far to just under £1 million.
Backing has come via former executives from American Express, Expedia and Hertz with Ben Davey, former CEO of Barclays Ventures, leading the round.
The company, which was founded in 2019 (Startup Stage here), launched in five European destinations in September 2020 and says it has seen a 10% conversion rate in its initial release.
The funds from the second round of seed funding will go towards launching and scaling TripAbrood's product to the U.K. market.
Founder Alexa-Maria Rathbone Barker says: “The closure of this latest funding round is a true validation of our vision and the traction that the world’s first AI-powered family travel assistant - called ‘Skye’ - is already making in the market.
"Despite the global slow-down in travel, TripAbrood’s numbers clearly demonstrate our proof of concept, and show that there is a real consumer desire for a highly personalized yet simple to use family travel booking platform.”
The travel assistant helps users to reduce the research and booking process by finding options that match their needs.
Co-founder Ketan Anand, says: "By using a blend of travel data insights, AI and our industry knowledge, we have been building TripAbrood from the ground up to create a totally new kind of family travel discovery experience, one we know fits the pace and needs of parents today.
"The success of our funding efforts prove the power of our platform, and the growth potential for machine learning across the travel industry."