Europe's online travel agencies are not just about the two names that appear to capture the lion's share of attention: Expedia and Booking.com.
Countless other brands have found strong positions in the market - and, indeed, many have faded away into the background.
Specialization has often been identified as a key tenet of success in the face of competition from large, global players with deep pockets for marketing.
So how are brands figuring out how to compete and establish a presence in their own unique way?
Joining Phocuswright's Lorraine Sileo on a panel during Phocuswright Europe 2018:
Here is the session...
Executive Roundtable: How to Succeed in Europe's OTA Landscape