If multi-modal travel search is all about incorporating all types of transportation into a user's potential journey, then it makes sense for the newbies on the block to be included.
Rome2Rio this week will start including Uber content into its search engine.
The idea is that users can now search from point-to-point from a destination and, as well as discovering flight options between airports, can now get details back for rail, buses and Uber-hosted product.
Both the UberBlack premium (black car) and UberX (rideshare) services are included in the search parameters where available.
Uber's network in some 200 cities will be featured on Rome2Rio as a result of the integration.
Although on a smaller scale, Rome2Rio will also now feature some of the emerging bike sharing networks appearing in major cities around the world.
Early providers will be London's "Boris Bikes" and the Velib system in the French capital, Paris.
CEO Rod Cuthbert says:
"Bicycle sharing networks are ideal for short urban trips and for helping with the “last mile” problem of connecting residents to the public transport network."
"You will discover both new transport options in a search such as London Paddington Station to Big Ben. In cities where they are present, Uber will also be displayed as an alternative for the final airport-to-destination leg of a journey."
In August this year TripAdvisor put Uber on its app and mobile website so users can find their way to restaurants, attractions and hotels.
It was one of the first third parties to tap into the release of Uber’s API.