Fetch.ai has unveiled Autonomous AI Travel Agents to enable hotels to offer tailored accommodation services to customers.
The U.K.-based smart ledger technology company believes its technology can bring distribution costs down for hotels as well as help protect them from security breaches.
The AI agents offer a decentralized system that enables a direct hotel-to-consumer transaction.
Consumers will come to Fetch.ai's mobile application and initially the company is expecting small independent hotels will sign up.
Fetch-ai believes the model could mean cost saving for hotels and consumers of up to 10%.
The company charges a fee for hosting and running the system which represents a cost saving compared to commissions online intermediaries charge.
Humayun Sheikh, CEO of Fetch.ai, says the framework is "not intended to replace existing systems in their entirety, but more to complement them."
"It operates safely, non-destructively, and in parallel to existing relationships that hotels might have. It delivers an alternative method by which bookings can be taken: one where the customer and hotel deal with each other directly, and one where a more personalized, better value experience can be delivered.”
To make a booking Fetch.ai's technology creates Autonomous Economic Agents, (AEAs) act as a go between the user and a hotel.
The AEAs are equipped with predetermined skills enabling them to match users with properties based on availability and user preferences.
The agents can connect to unlimited distribution systems such as the Global Distribution Systems Amadeus or Sabre to gather data such as hotel name, address and location that would be relevant to what the customer is seeking.
The data is then registered on the Fetch search, discovery and transaction system, enabling the booking to be completed.
Fetch-ai has already integrated with Amadeus and will enable hoteliers to register and access the Fetch.ai network from the second quarter of 2021 when it launches its application suite.
Wi-Q Technologies, a mobile ordering specialist, announced a partnership to use the Fetch-ai AEAs back in 2018 to make personalized offers to travelers.