In 2021, the U.S. travel industry finally showed
signs of life again, with consumers glad to take travel opportunities as they
When planning, shoppers turned away from pandemic-era considerations, focusing
more on travel style and budget-related concerns.
Across the board, age demographics played a significant role in influencing how
shopping and booking took place, with younger travelers much more likely to
reach outside of their comfort zones, and to make ecologically-conscious
Here are 5 research highlights from Phocuswright’s
latest travel research report, U.S. Consumer Travel 2022:
Shopping and Booking:
- By far, the most common method to book
air continues to be directly on the airline’s website, mostly due to
convenience, the ability to use miles/points and attaining the best price.
- Hotels tend to be booked through either
the hotel’s website, primarily to get the best price, or via an OTA, for
loyalty point accrual.
- Both air and lodging booking windows have
lengthened somewhat since last year, when COVID-related restrictions shortened
them considerably. However, they have not returned to where they were in 2019.
- The bulk of travelers appear willing to
make some choices to enhance travel sustainability, with younger travelers
leading the way.
- Facebook and Instagram are the most
common platforms that influence travel decisions, and consumers tend to
gravitate toward accounts of people they know much more so than celebrities,
influencers, or destinations themselves to get ideas or inspiration for trip
Part of the U.S. Consumer Travel Report 2022 series, this report
provides baseline data and analysis on U.S. travel demand and traveler
considerations going forward, serving as a benchmark as travel companies
navigate the recovery.
U.S. Consumer Travel 2022: Shopping and Booking
The full report - including an overview of U.S. booking behaviors by key segment, a breakdown of browsing and booking behaviors by age cohort, an analysis of preferred booking channels and purchasing behaviors and expectations related to sustainability - is available to Phocuswright Open Access subscribers.