Wyndham Hotels & Resorts has provided detail on costs, savings and potential revenue related to its artificial intelligence (AI) developments.
The company is working with a number of large language models (LLMs), including Google, ChatGPT and Anthropic.
During the company’s fourth quarter and full-year 2025 earnings call, CEO Geoffrey Ballotti said that Wyndham partnered with Google late last year on an agentic booking experience in AI Mode.
“Soon, guests will be able to discover Wyndham properties through natural conversational interactions, while our connected systems enable seamless direct bookings within AI mode,” he said.
He added that the company has connected to Anthropic’s Claude to provide subscribed users with conversational search for Wyndham Hotels & Resorts.
“It’s an early glimpse of how AI native distribution will reshape the way guests find and book our hotels, which helps us rapidly improve the guest experience and increase direct booking capture.”
It has also partnered with Mobi to enable intent-driven travel search on ChatGPT and bookings via Wyndham in Q2 2026.
Responding to an analyst during the call, Ballotti described the costs as nominal, saying “less than $100,000 to connects our MCPs to the LLMs.”
“There are no transaction costs, however. In Claude, today, the guest receives a link to complete the transaction on our brand.com site. ChatGPT works the same way. Looking forward, you’ll see ads that seek to monetize some of that. I think Claude has said they’re not doing it, and that they’re not ever gonna do it, but we’ll see.”
Moving on to benefits, Ballotti described the “massive opportunity” for franchisees. For example, Wyndham Connect, the company’s AI guest messaging initiative in partnership with Canary Technologies, is helping properties support guests and sell extras such as early check-ins.
“It’s taking costs for our franchisees and small business owners out of their front offices. It’s allowing them to make extra money.”
He highlighted one property making more than $10,000 a month in incremental fees.
“That’s $120,000 a year. And a typical select service economy hotel may generate $250,000, so it’s a big, big deal.”
Wyndham Connect Plus, a voice assistant unveiled with Canary last year, is handling hundreds of thousands of guest calls, thus saving labor costs, according to Ballotti. And it’s also driving conversion for franchisees.
The company plans to launch its apps on all the LLMs using its MCPs or APIs, and cloud-native mobile and web platforms are also in the cards for this year to improve the guest search and booking experience.
In its 2026 Hotel Owner Trends report released in January, Wyndham revealed that 98% of owners have begun incorporating AI into their businesses. However, less than a third say it is embedded across all aspects of operations, and 73% want to do more with the technology.