ChatGPT

PhocusWire’s in-depth coverage of generative AI including ChatGPT, Bard and other solutions and how they are being used across the travel industry.

Princess Cruises launches ChatGPT app in partnership with Mobi
News / Online
Princess Cruises launches ChatGPT app in partnership with Mobi
By Linda Fox | September 29, 2026
The Princess ChatGPT app enables cruise customers to explore destinations, check pricing and availability and get help with planning a cruise. Read More
OpenAI chairman tells travel industry: Do not restrain your AI agents
News / Technology
OpenAI chairman tells travel industry: Do not restrain your AI agents
By Matthew Parsons | September 25, 2026
Bret Taylor, who is also the co-founder of Sierra, urged travel brands to adopt agents to reduce friction, calling agents "remarkable." Read More
BizTrip AI launches on Claude, ChatGPT
News / Technology
BizTrip AI launches on Claude, ChatGPT
By Abby Crotty | September 23, 2026
BizTrip said the move better positions the company as AI changes how enterprise software reaches end users. Read More
AI search is changing the marketing playbook: How can travel survive?
Opinion / Technology
AI search is changing the marketing playbook: How can travel survive?
By Mario Gavira | September 1, 2026
Travelier CMO Mario Gavira boils AI search down to three actionable principles for travel marketers. Read More
PhocusWire's travel tech news briefs: Sabre, Eurostar, Civitatis and more...
News / Technology
PhocusWire's travel tech news briefs: Sabre, Eurostar, Civitatis and more...
By PhocusWire | August 21, 2026
Keep up with all the latest people, partner and product news from around the global travel industry. Read More
Perk expands MCP capabilities to allow action via AI assistants
News / Technology
Perk expands MCP capabilities to allow action via AI assistants
By Abby Crotty | August 19, 2026
Perk launched its MCP connector last month to link AI assistants and corporate travel software. Read More
Agoda’s Tim Hughes on online travel’s broken promise and AI’s 'Reddit' dilemma
News / Online
Agoda’s Tim Hughes on online travel’s broken promise and AI’s 'Reddit' dilemma
By Yeoh Siew Hoon - WiT | August 14, 2026
Agoda’s Timothy Hughes sat down at WiT Queenstown to discuss why online travel hasn't delivered on its oldest promise and why the fix for AI’s travel-advice problem might be in New Zealand.   Read More
AI surge meets a crowded digital landscape in Thailand’s online travel boom
News / Technology
AI surge meets a crowded digital landscape in Thailand’s online travel boom
By WiT | August 10, 2026
A new WiT report looks at how local giants, government superapps and sky-high AI enthusiasm are reshaping how Thais book their trips.  Read More
Navigating the future of OBTs in an AI-driven travel industry
News / Technology
Navigating the future of OBTs in an AI-driven travel industry
By Mark Frary | August 4, 2026
Business travel has reached an "inflexion point" on the use of AI, with companies determining how to best incorporate the technology. Read More
AI hits its stride: 5 takeaways for travel leaders
News / Online
AI hits its stride: 5 takeaways for travel leaders
By Phocuswright Research | July 28, 2026
More than half of U.S. travelers have now used AI to plan, book or navigate a trip, and expectations are climbing just as fast.  Read More
AI risk to OTAs is margin squeeze, not disintermediation
News / Online
AI risk to OTAs is margin squeeze, not disintermediation
By Linda Fox | July 17, 2026
The risk of OTAs being disintermediated by AI might have been exaggerated as pressure on margin is perhaps the more likely outcome, according to investment bank BTIG. Read More
Perk launches MCP connector as part of push to eliminate ‘shadow work’
News / Technology
Perk launches MCP connector as part of push to eliminate ‘shadow work’
By Abby Crotty | July 15, 2026
Perk chief product officer Nikita Miller outlined the company's approach to AI and automation at Phocuswright Europe. Read More
Will AI commoditize the hospitality sector?
News / Technology
Will AI commoditize the hospitality sector?
By Morgan Hines | July 9, 2026
As AI tools become ubiquitous, technology could cease to be a differentiator, according to hospitality industry leaders. Read More
Vibe, Navan launch MCP servers
News / Technology
Vibe, Navan launch MCP servers
By Michael B. Baker - BTN | July 7, 2026
Navan initially is deploying its MCP as a "read-only experience" for travel data, letting travel and finance administrators use conversational prompts in Claude, ChatGPT and other MCP-compatible systems... Read More
The new rules of travel discovery in the age of AI
Interview / Online
The new rules of travel discovery in the age of AI
By Cathy Walsh | June 17, 2026
During an interview at Phocuswright Europe, John Matson of Propellic and Carlo del Mistro of Stiplo explored how generative AI is reshaping travel discovery, brand visibility and competitive dynamics... Read More
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