ChatGPT

PhocusWire’s in-depth coverage of generative AI including ChatGPT, Bard and other solutions and how they are being used across the travel industry.

News / Technology

Perk expands MCP capabilities to allow action via AI assistants

By Abby Crotty | August 19, 2026

Perk launched its MCP connector last month to link AI assistants and corporate travel software. Read More

News / Online

Agoda’s Tim Hughes on online travel’s broken promise and AI’s 'Reddit' dilemma

By Yeoh Siew Hoon - WiT | August 14, 2026

Agoda’s Timothy Hughes sat down at WiT Queenstown to discuss why online travel hasn't delivered on its oldest promise and why the fix for AI’s travel-advice problem might be in New Zealand. Read More

News / Technology

AI surge meets a crowded digital landscape in Thailand’s online travel boom

By WiT | August 10, 2026

A new WiT report looks at how local giants, government superapps and sky-high AI enthusiasm are reshaping how Thais book their trips. Read More

News / Technology

Navigating the future of OBTs in an AI-driven travel industry

By Mark Frary | August 4, 2026

Business travel has reached an "inflexion point" on the use of AI, with companies determining how to best incorporate the technology. Read More

News / Online

AI hits its stride: 5 takeaways for travel leaders

By Phocuswright Research | July 28, 2026

More than half of U.S. travelers have now used AI to plan, book or navigate a trip, and expectations are climbing just as fast. Read More

News / Online

AI risk to OTAs is margin squeeze, not disintermediation

By Linda Fox | July 17, 2026

The risk of OTAs being disintermediated by AI might have been exaggerated as pressure on margin is perhaps the more likely outcome, according to investment bank BTIG. Read More

News / Technology

Perk launches MCP connector as part of push to eliminate ‘shadow work’

By Abby Crotty | July 15, 2026

Perk chief product officer Nikita Miller outlined the company's approach to AI and automation at Phocuswright Europe. Read More

News / Technology

Will AI commoditize the hospitality sector?

By Morgan Hines | July 9, 2026

As AI tools become ubiquitous, technology could cease to be a differentiator, according to hospitality industry leaders. Read More

News / Technology

Vibe, Navan launch MCP servers

By Michael B. Baker - BTN | July 7, 2026

Navan initially is deploying its MCP as a "read-only experience" for travel data, letting travel and finance administrators use conversational prompts in Claude, ChatGPT and other MCP-compatible systems... Read More

Interview / Online

The new rules of travel discovery in the age of AI

By Cathy Walsh | June 17, 2026

During an interview at Phocuswright Europe, John Matson of Propellic and Carlo del Mistro of Stiplo explored how generative AI is reshaping travel discovery, brand visibility and competitive dynamics... Read More

News / Technology

PhocusWire's travel tech news briefs: Airbnb, Yotel, IHG and more...

By PhocusWire | June 5, 2026

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Technology

Travel marketers prepare for the rise of AI agents

By Morgan Hines | May 28, 2026

Executives from Expedia Group, OpenAI and The Trade Desk say travel marketers must adapt as AI agents become a bigger part of trip discovery and booking. Read More