ChatGPT

PhocusWire’s in-depth coverage of generative AI including ChatGPT, Bard and other solutions and how they are being used across the travel industry.

AI hits its stride: 5 takeaways for travel leaders
News / Online
AI hits its stride: 5 takeaways for travel leaders
By Phocuswright Research | July 28, 2026
More than half of U.S. travelers have now used AI to plan, book or navigate a trip, and expectations are climbing just as fast.  Read More
AI risk to OTAs is margin squeeze, not disintermediation
News / Online
AI risk to OTAs is margin squeeze, not disintermediation
By Linda Fox | July 17, 2026
The risk of OTAs being disintermediated by AI might have been exaggerated as pressure on margin is perhaps the more likely outcome, according to investment bank BTIG. Read More
Perk launches MCP connector as part of push to eliminate ‘shadow work’
News / Technology
Perk launches MCP connector as part of push to eliminate ‘shadow work’
By Abby Crotty | July 15, 2026
Perk chief product officer Nikita Miller outlined the company's approach to AI and automation at Phocuswright Europe. Read More
Will AI commoditize the hospitality sector?
News / Technology
Will AI commoditize the hospitality sector?
By Morgan Hines | July 9, 2026
As AI tools become ubiquitous, technology could cease to be a differentiator, according to hospitality industry leaders. Read More
Vibe, Navan launch MCP servers
News / Technology
Vibe, Navan launch MCP servers
By Michael B. Baker - BTN | July 7, 2026
Navan initially is deploying its MCP as a "read-only experience" for travel data, letting travel and finance administrators use conversational prompts in Claude, ChatGPT and other MCP-compatible systems... Read More
The new rules of travel discovery in the age of AI
Interview / Online
The new rules of travel discovery in the age of AI
By Cathy Walsh | June 17, 2026
During an interview at Phocuswright Europe, John Matson of Propellic and Carlo del Mistro of Stiplo explored how generative AI is reshaping travel discovery, brand visibility and competitive dynamics... Read More
PhocusWire's travel tech news briefs: Airbnb, Yotel, IHG and more...
News / Technology
PhocusWire's travel tech news briefs: Airbnb, Yotel, IHG and more...
By PhocusWire | June 5, 2026
Keep up with all the latest people, partner and product news from around the global travel industry. Read More
Travel marketers prepare for the rise of AI agents
News / Technology
Travel marketers prepare for the rise of AI agents
By Morgan Hines | May 28, 2026
Executives from Expedia Group, OpenAI and The Trade Desk say travel marketers must adapt as AI agents become a bigger part of trip discovery and booking. Read More
Direct Ferries launches ChatGPT app for search, discovery
News / Technology
Direct Ferries launches ChatGPT app for search, discovery
By Morgan Hines | May 13, 2026
Bringing Direct Ferries into ChatGPT marks the next step in addressing the ferry segment’s fragmentation, according to CEO Niall Walsh. Read More
Expedia Group hits record Q1 profitability amid AI overhaul
News / Finance
Expedia Group hits record Q1 profitability amid AI overhaul
By Morgan Hines | May 7, 2026
CEO Ariane Gorin shared concrete examples of how AI has driven performance across the business. Read More
DMOs shift toward destination-as-a-service model in AI era
News / Technology
DMOs shift toward destination-as-a-service model in AI era
By Morgan Hines | May 4, 2026
As travelers lean into AI travel planning, how can DMOs maintain and gain visibility? Read More
Hyatt talks up internal AI uses cases, efficiency
News / Technology
Hyatt talks up internal AI uses cases, efficiency
By Linda Fox | April 30, 2026
Hyatt CEO Mark Hoplamazian discussed the opportunity for AI to make the company more efficient and more effective in Q1 2026 earnings. Read More
Hilton to bring app to more AI platforms
News / Distribution
Hilton to bring app to more AI platforms
By Linda Fox | April 29, 2026
Hilton unveiled an Anthropic-powered AI trip planner in March. Read More
Booking Holdings’ play to keep travelers in ecosystem with AI
News / Finance
Booking Holdings’ play to keep travelers in ecosystem with AI
By Morgan Hines | April 28, 2026
The company shared strong Q1 results, AI updates and its outlook on the conflict in the Middle East. Read More
PhocusWire's travel tech news briefs: Virgin Atlantic, GetYourGuide, ATPCO and more...
News / Technology
PhocusWire's travel tech news briefs: Virgin Atlantic, GetYourGuide, ATPCO and more...
By PhocusWire | April 24, 2026
Keep up with all the latest people, partner and product news from around the global travel industry. Read More
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