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Doug Lansky on destination management
Q&A: Doug Lansky on "unbalanced" tourism and tech's role in destination management
By Mitra Sorrells | September 17, 2019
Author and speaker Doug Lansky says a digital infrastructure will enable destinations to manage visitor volume and timing. Read More
News | Online
Destination marketing, part 2: Opportunities in search and social
Destination marketing, part 2: Opportunities in search and social
By Mitra Sorrells | September 16, 2019
Destinations are embracing platforms such as Google, WeChat, Facebook and Instagram to educate and inspire travelers. Read More
News | Technology
google price match hotels
Google price-matching: Are hotel bookings next?
By Gino Engels - OTA Insight  | September 6, 2019
With Google testing a "lowest fare" price guarantee  on flights, what happens if the guarantee extends to hotels? Read More
Opinion | Distribution
vacasa google integration
Google adds Vacasa to vacation rental search
By Jill Menze | September 5, 2019
In March, Google added vacation rental properties to its Hotel Search function, and it’s now adding the first vacation rental management brand to the mix through a partnership with Vacasa. Read More
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Travelport EasyJet voice search in app
Travelport creates voice search for EasyJet’s app
By Mitra Sorrells | September 5, 2019
Dubbed “Speak Now,” the search tool has been created by Travelport using Google Cloud’s natural language understanding tool known as Dialogflow. Read More
News | Technology
google-dynamic-ads-eurostar
My Method... How Google's tailored ads helped Eurostar reach potential customers
By Becky Power - Google  | August 23, 2019
PhocusWire asked Becky Power, sector director for travel at Google, to talk through how the search giant helped Eurostar deliver relevant ads to customers in direct response to search queries. Read More
News | Online
What’s next for Google’s expansion into vacation rentals?
What’s next for Google’s expansion into vacation rentals?
By James Burrows - Rentals United  | August 16, 2019
With Google entering the vacation rental market, what future developments could impact direct bookings, guest experience, customer ownership and the current ecosystem? Read More
Opinion | Distribution
Booking.com relaxes keyword bidding clause with hotels
Booking.com relaxes keyword bidding clause with hotels
By Kevin May | July 22, 2019
Previously, hotels were restricted via their General Delivery Terms with the online travel agency on bidding on certain keywords, such as "booking.com" and other copyright terms on Google AdWords. Read More
News | Online
hotel-metasearch-marketing-channel-2
How metasearch became the most important marketing channel in travel
By Pablo Delgado - Mirai  | July 10, 2019
Six years on from their early phases, metasearch engines now dominate, exceeding investment in other ads in 2017 and growing even faster ever since. Read More
Opinion | Distribution
tours-activities-panel-email
VIDEO: A maturing market for tours and activities
By Kevin May | June 26, 2019
Booking.com's entry into the tours and activities sector and TripAdvisor's likewise move to add a software company into its mix certainly caused a stir in 2018. Read More
News | Online
WEBINAR REPLAY! How hoteliers can succeed with the Google Ads Migration
WEBINAR REPLAY! How hoteliers can succeed with the Google Ads Migration
By PhocusWire | June 20, 2019
To help advertisers use Hotel Ads in a more robust and scaled manner, Google is introducing a new Google Ads campaign type called Hotel Campaigns. Read More
News | Online
What happens to rate parity when Airbnb is an online travel agency?
What happens to rate parity when Airbnb is an online travel agency?
By Gino Engels - OTA Insight  | June 11, 2019
As lines blur between platform and provider, there are some real questions around rate parity and price competitiveness in this brave new world. Read More
Opinion | Online
Nordic Choice on Google Amazon using blockchain
Will Google and Amazon embrace a blockchain travel marketplace?
By Mitra Sorrells | June 7, 2019
Nordic Choice Hotels’ director of future business, Christian Lundén, says blockchain has the potential to disrupt travel distribution by stimulating activity from both startups and large tech players... Read More
News | Technology
Google shuts Trips app, everything migrates to broader Google Travel platform
Google shuts Trips app, everything migrates to broader Google Travel platform
By Kevin May | June 6, 2019
The search giant quietly updated the app's help page this week to reveal support for the product will cease after almost three years in the market. Read More
News | Online
VIDEO: Touring Bird on its vital first year in activities (and for Google)
VIDEO: Touring Bird on its vital first year in activities (and for Google)
By Kevin May | June 3, 2019
In the space of just 12 months, Touring Bird has become an obvious part of the conversation in tours and activities. Read More
News | Online