Google


Online travel agency giants spent $10.6B on marketing in 2018 (but look closer)
Online travel agency giants spent $10.6B on marketing in 2018 (but look closer)
By Kevin May | March 14, 2019
The $10 billion-plus level of combined marketing between the pair masks a dramatic slowing down of activity compared to previous annual increases. Read More
News | Online
arival-research-tours-activities
Google and TripAdvisor stand out for tour and activity research
By Linda Fox | March 12, 2019
More than half of travelers (56%) say they used Google and 38% say they used TripAdvisor to help plan activities. Read More
News | Distribution
Google Flights and Hotel search updates
Google enables flight destination search by price
By Mitra Sorrells | March 11, 2019
Google has made updates to its Flights and Hotel search, enabling new filters and options. Read More
News | Online
google-assistant-voice-book-hotel-1
Time to talk - using Google Assistant to book a hotel room
By Pablo Delgado - Mirai  | March 7, 2019
It is becoming clearer that using voice commands to search for and book hotels is going to be disruptive in the hotel industry and will soon be changing the rules of the game. Read More
Opinion | Technology
Travel intermediaries must figure out how to automate better
Travel intermediaries must figure out how to automate better
By Maxim Sevastianov - Traveknowledgy  | March 7, 2019
Travel agencies and OTAs are required to automate in order to offer their clients with personalized services and enjoy a competitive advantage. Read More
Opinion | Technology
Google tells hotels to think of smart devices as extra organs of a guest's body
Google tells hotels to think of smart devices as extra organs of a guest's body
By Hollis Thomases - Phocuswright  | February 4, 2019
The search giant says the proliferation of devices has created rapid, cultural shifts and changed the way people expect things from their brands... making people more curious, demanding and... Read More
News | Technology
Google Assistant hotel booking flight check-in
Google adds hotel booking, flight check-in to Google Assistant
By Mitra Sorrells | January 9, 2019
Travelers can now book a hotel room through a conversation with Google Assistant on Android and iOS devices Read More
News | Technology
making-sense-travel-2018-2
Fallacies and travel: Making sense out of 2018
By Simone Puorto | December 28, 2018
A look at the four most important trends of the year worth saluting. Read More
Opinion | Distribution
PhocusWire's newsmakers of the year 2018
PhocusWire's newsmakers of the year 2018
By Kevin May | December 17, 2018
The profile of a brand in travel - and the perception of it from consumers and industry peers - is mostly generated over the course of certain events or a period of time. Read More
News | Online
Google acquires Indian rail app Where Is My Train?
Google acquires Indian rail app Where Is My Train?
By Kevin May | December 12, 2018
Google is well-known for snapping up the teams behind various cogs in the wheel of the travel industry - and this week it has flexed its muscles once again. Read More
News | Online
2018 review 2019 preview voice technology
A review of 2018, a preview for what's next: Voice technology
By Mitra Sorrells | December 12, 2018
To provide a look ahead on this topic, Say It Now CEO Charlie Cadbury offers his take on the top five developments in voice technology he expects to see in 2019. Read More
News | Technology
A review of 2018, a preview for what's next: Travel marketing
A review of 2018, a preview for what's next: Travel marketing
By Mitra Sorrells | December 5, 2018
As we look ahead to 2019, we asked MMGY Global CEO Clayton Reid to share thoughts on the future of travel and what lies ahead for marketing and advertising strategies, the growing influence of Google... Read More
News | Online
Amid hotel distribution wars, Google will be the last site standing
Amid hotel distribution wars, Google will be the last site standing
By Marco Benvenuti - Duetto | December 4, 2018
In an ideal situation for hotels, travelers looking for overnight accommodations would just come directly to them - by walking into the lobby, calling a 1‐800 number or visiting the hotel’s... Read More
Opinion | Distribution
Baarb - Summit pitch winner at Phocuswright 2018
Baarb - Summit pitch winner at Phocuswright 2018
By Kevin May | December 3, 2018
This enterprise B2B platform is helping global travel brands deliver hyper-relevant search results based on travelers' preferences. Read More
Interview | Startups
PODCAST: PhocusWire PundIT Show #16
PODCAST: PhocusWire PundIT Show #16
By Kevin May | November 30, 2018
The second our podcasts recorded during The Phocuswright Conference in Los Angeles is now available. Read More
News | Online