Google


For travel, Google’s ad credit program is a joke
For travel, Google’s ad credit program is a joke
By Douglas Quinby - Arival | June 23, 2020
The impact of Google's coronavirus-led relief package for operators of tours, activities and attractions is laughable, yet completely unfunny.  Read More
Opinion | Online
google-advertising-tech
What an antitrust case against Google could mean for travel
By Mario Gavira | June 19, 2020
Evidence suggests the U.S. Department of Justice will soon file an antitrust lawsuit against Google that will most likely target the ad technology used to buy, sell and serve online and mobile display... Read More
Opinion | Online
google-open-letter-france
Travel group joins calls for Google and Facebook to help brands through crisis
By Linda Fox | June 5, 2020
Companies say Facebook and Google have participated in the returns but have so far not been prepared to share the pain brought about by the coronavirus pandemic. Read More
News | Distribution
google-hotel-pay-per-stay
Google expands pay-per-stay hotel ad product to quell risk aversion
By Mitra Sorrells | June 1, 2020
Hotel partners using the commission-per-stay option only pay for a Google ad after a guest has completed a stay. Read More
News | Online
google-hotels-covid19-filter
Google adds filter to match healthcare workers with hotel rooms
By Linda Fox | May 21, 2020
Google is making it easier for key workers to find hotel accommodation via a COVID-19 responder rooms filter. Read More
News | Online
Google takes initial hit from scaling back of travel search ads
Google takes initial hit from scaling back of travel search ads
By Kevin May | April 29, 2020
The search giant's parent Alphabet recorded its first quarter results of 2020 with a revenue increase of 13% year-over-year to $41.2 billion. Read More
News | Online
VIDEO: New Reality With... Clayton Reid of MMGY Global
VIDEO: New Reality With... Clayton Reid of MMGY Global
By PhocusWire | April 28, 2020
The first guest on the New Reality With... series is Clayton Reid, CEO of MMGY Global, one of the leading marketing agencies devoted to the travel and entertainment industries. Read More
News | Online
Should hotels consider resuming Google Ads and other search campaigns?
Should hotels consider resuming Google Ads and other search campaigns?
By Pau Siquier - Mirai  | April 21, 2020
After the brutal shock to the travel industry due to the coronavirus crisis, the vast majority of hotels stopped or questioned all their investments in online marketing, mainly Google Ads and... Read More
Opinion | Distribution
Sounding Off: Google won't change - it'll need its biggest customers post-coronavirus
Sounding Off: Google won't change - it'll need its biggest customers post-coronavirus
By PhocusWire | April 10, 2020
It takes a very upbeat type of industry figure to think that Google will be remotely interested in helping out those that do not have the ability to quickly flood its coffers with marketing dollars... Read More
Interview | Online
tourism-marketing-rethink
Rethinking travel marketing: Loosen Google's grip on search and get smart on overtourism
By Matthew Barker - Horizon Guides  | April 9, 2020
The tourism industry has the chance to rethink its marketing strategy going forward if its players work together. Read More
Opinion | Online
Sounding Off: Coronavirus could trigger the travel marketing overhaul many want
Sounding Off: Coronavirus could trigger the travel marketing overhaul many want
By PhocusWire | March 6, 2020
Many companies in the industry have wanted a shift away from relying heavily on Google for customer acquisition. They may finally get their wish. Read More
Interview | Online
Expedia Group, Booking Holdings spent more than $11B on marketing (mostly to Google) in 2019
Expedia Group, Booking Holdings spent more than $11B on marketing (mostly to Google) in 2019
By Steven Lerner | March 6, 2020
One company grew its marketing spend in 2019 and the other company essentially remained flat.   Read More
News | Online
Waymo funding
Alphabet’s autonomous vehicle unit Waymo rides off with $2.25B investment
By Steven Lerner | March 4, 2020
Waymo, the autonomous vehicle subsidiary of Google’s parent Alphabet Inc., is welcoming its first external investment in its 11-year existence. Read More
News | Technology
sabre 2019 financial results
Sabre to invest $150M in technology as operating income drops 35% for full-year 2019
By Steven Lerner | February 26, 2020
 To reverse its disappointing financial results, Sabre outlined a strategic priorities plan, which includes an incremental spend of $150 million on technology in 2020.   Read More
News | Distribution
A realist’s take on travel advertising in 2020
A realist’s take on travel advertising in 2020
By Nicholas Ward - Koddi  | February 26, 2020
In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Read More
Opinion | Online
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