Google


What is the early impact of Google's free booking links for hotels?
What is the early impact of Google's free booking links for hotels?
By Fran Diéguez - Mirai | May 10, 2021
Eight weeks after Google's big move in hotel advertising, the dust has settled and we are finally able to evaluate performance based on a variable previously unavailable: data. Read More
Opinion | Online
snap-acquires-pixel8-earth
Snap boosts 3D mapping capabilities via acquisition of Pixel8earth
By Linda Fox | April 29, 2021
Pixel8.earth describes itself as a perpetually updating map that fuses terrestrial and aerial data, with the company enabling users to browse 3D content as well as create an account and build their own... Read More
News | Technology
What are travelers on Google searching for?
What are travelers on Google searching for?
By Jill Menze | April 19, 2021
According to TripsToDiscover, searches are up dramatically for travel products since January 1, 2021. Read More
News | Online
starkov-google-zero-click-search
Is Google's zero-click search a threat or opportunity for hoteliers?
By Max Starkov - hospitality consultant and strategist | April 9, 2021
Google's "zero-click" reality means hoteliers need to focus on optimizing their properties' websites and using effective content marketing strategies. Read More
Opinion | Online
Google Maps adds augmented reality for airports and stations
Google Maps adds augmented reality for airports and stations
By Linda Fox | March 31, 2021
Google Maps says it's making 100 AI-led improvements this year. Read More
News | Online
Google’s free booking links for hotels – too good to be true?
Google’s free booking links for hotels – too good to be true?
By Craig Stewart - Freetobook | March 29, 2021
Freetobook’s co-director Craig Stewart suggests property owners to take advantage on Google's recent shift in strategy and see how this one plays out.  Read More
Opinion | Distribution
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First-party data: The elusive key to travel's recovery
By Tedd Evers - TripTuner | March 22, 2021
As travel resumes, brands need to adopt new tech-enabled listening techniques that don't rely on prior behavior data.     Read More
Opinion | Online
airlines-data-sources
Airlines turn to traveler intent data to forecast demand
By Linda Fox | March 15, 2021
As restrictions lift and travel recovers, historical booking data can no longer be relied on. Read More
News | Distribution
giancarlo-one-year-later-covid
One year on from COVID, Italian hoteliers recognize Booking.com is not the enemy
By Mitra Sorrells | March 12, 2021
Florence hotelier Giancarlo Carniani checks in to explain what has changed - and what remains the same - since last March. Read More
News | Distribution
VIDEO: What Google's overhaul of hotel booking ads really means
VIDEO: What Google's overhaul of hotel booking ads really means
By Kevin May | March 9, 2021
We speak to hotel consultancy and digital marketing specialist Mirai's CEO, Pablo Delgado, to understand what the development means for all players in the hotel marketing ecosystem, including Google's... Read More
News | Distribution
Google eliminates fees for hotel booking links
Google eliminates fees for hotel booking links
By Mitra Sorrells | March 8, 2021
Now in addition to up to four paid ad slots, Google will provide an extensive organic list of booking options, such as the hotel website, online travel agencies and other travel sites. Read More
News | Distribution
google-france-hotel-fine
Google fined €1.1M for deceptive hotel ratings in France
By Mitra Sorrells | February 16, 2021
Google has also agreed to remove its ratings and use those provided by Atout France, the country's tourism agency. Read More
News | Online
VIDEO: Peter Kern on how COVID gave Expedia Group “courage”
VIDEO: Peter Kern on how COVID gave Expedia Group “courage”
By Jill Menze | December 29, 2020
Speaking at his first Phocuswright Conference since assuming leadership of Expedia Group, Peter Kern discussed the company's multi-brand strategy, Google and more. Read More
News | Online
airasia-google-brand-extension
AirAsia boss on the Google threat and extending the brand
By Linda Fox | December 11, 2020
AirAsia Group boss Tony Fernandes believes airlines will end up outbidding each other on Google. Read More
News | Online
autononomous-vehicles
Autonomous vehicles and natural language processing on travel's 2021 watchlist
By Linda Fox | December 9, 2020
A report from Lux Research tips 12 technologies to watch in 2021, with the travel industry already beginning to deploy a number of them. Read More
News | Technology
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