Google


How hotels can work alongside Google in the post-pandemic era, part two
How hotels can work alongside Google in the post-pandemic era, part two
By Max Starkov | September 10, 2020
In the second part of this analysis, we look at how hotels can implement a post-crisis Google strategy. Read More
Opinion | Distribution
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How hotels can work alongside Google in the post-pandemic era, part one
By Max Starkov | September 7, 2020
Despite the COVID-led crisis in the industry, hotel marketers cannot ignore Google in the same manner as they could not have done so over any of the previous 20 years.  Read More
Opinion | Distribution
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Can travel become less dependent on Google in a post-pandemic world?
By Mario Gavira | September 1, 2020
Travel marketers may want to use this time to reinvent their strategies to avoid falling once again under the iron grip of Google.  Read More
Opinion | Online
google-assistant-hotels
Google expedites launch of contactless guest system for hotels in response to COVID
By Mitra Sorrells | August 26, 2020
The solution has been a pilot since 2018 but Google says it expedited the global launch because of the pandemic. Read More
News | Technology
travel-marketing-covid
With budgets slashed, travel marketers use media mindset to drive engagement
By Mitra Sorrells | August 26, 2020
Travel brands are creating more content to drive both direct and organic traffic. Read More
News | Online
Sounding Off: Google's alienation of travel brands masks the ecosystem's other issues
Sounding Off: Google's alienation of travel brands masks the ecosystem's other issues
By PhocusWire | August 21, 2020
Another week, another round of issues surrounding Google and its role in the world of travel advertising. Read More
Interview | Online
google-freezes-accounts-covid
Google plays hardball with pandemic-affected travel site, freezes its ad account
By Mitra Sorrells | August 19, 2020
According to a travel executive, Google froze his company's advertising accounts when it was unable to pay its Q1 invoices on time. Read More
News | Online
google-covid-updates
Google adds hotel and flight availability data and ‘free cancellation’ filter
By Mitra Sorrells | August 13, 2020
Google's travel search results will now show the percentage of available hotels and flights and also enable users to filter properties that offer free cancellation. Read More
News | Online
Sounding Off: Google's playing of the "competition" card will irk many
Sounding Off: Google's playing of the "competition" card will irk many
By PhocusWire | July 31, 2020
Tapping Google on the shoulder and telling it to scale back its plans may not be enough to truly democratize travel search for consumers.  Read More
Interview | Online
For travel, Google’s ad credit program is a joke
For travel, Google’s ad credit program is a joke
By Douglas Quinby - Arival | June 23, 2020
The impact of Google's coronavirus-led relief package for operators of tours, activities and attractions is laughable, yet completely unfunny.  Read More
Opinion | Online
google-advertising-tech
What an antitrust case against Google could mean for travel
By Mario Gavira | June 19, 2020
Evidence suggests the U.S. Department of Justice will soon file an antitrust lawsuit against Google that will most likely target the ad technology used to buy, sell and serve online and mobile display... Read More
Opinion | Online
google-open-letter-france
Travel group joins calls for Google and Facebook to help brands through crisis
By Linda Fox | June 5, 2020
Companies say Facebook and Google have participated in the returns but have so far not been prepared to share the pain brought about by the coronavirus pandemic. Read More
News | Distribution
google-hotel-pay-per-stay
Google expands pay-per-stay hotel ad product to quell risk aversion
By Mitra Sorrells | June 1, 2020
Hotel partners using the commission-per-stay option only pay for a Google ad after a guest has completed a stay. Read More
News | Online
google-hotels-covid19-filter
Google adds filter to match healthcare workers with hotel rooms
By Linda Fox | May 21, 2020
Google is making it easier for key workers to find hotel accommodation via a COVID-19 responder rooms filter. Read More
News | Online
Google takes initial hit from scaling back of travel search ads
Google takes initial hit from scaling back of travel search ads
By Kevin May | April 29, 2020
The search giant's parent Alphabet recorded its first quarter results of 2020 with a revenue increase of 13% year-over-year to $41.2 billion. Read More
News | Online
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