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Most voice assistants "unskilled" for travel planning and booking
Most voice assistants "unskilled" for travel planning and booking
By Michael Coletta | July 20, 2018
For all the skills in Amazon's Alexa voice marketplace (30,000 and counting), the majority can still be described as "unskilled" for travel planning and booking tasks. The same can be said for Google... Read More
News | Technology
Google new hotel ads1
Google streamlines hotel advertising with integration in new Google Ads platform
By Mitra Sorrells | July 11, 2018
Google wants to make it easier for hotel marketers to manage and scale their advertising campaigns on the site.   Read More
News | Online
Google triggers new AdWords update: What are the implications for hotels?
Google triggers new AdWords update: What are the implications for hotels?
By SiteMinder | July 6, 2018
This year is set to be an important one for advertisers currently using Google AdWords to shop their wares. If your hotel is one of these businesses, Google is introducing a brand-new interface for the... Read More
Opinion | Online
So, what is the Power Paradox in travel?
So, what is the Power Paradox in travel?
By PhocusWire | June 27, 2018
Travel's biggest players have never been bigger, wielding tremendous power and maintaining the status quo in way that has never been seen before. But herein lies the paradox... Read More
News | Online
The fragmented landscape of travel brands in Google’s organic search
The fragmented landscape of travel brands in Google’s organic search
By Mitra Sorrells | June 26, 2018
The usual suspects in travel and hospitality are the most successful at leading the Google search game, but more than half of the total market share is still up for grabs.   Read More
News | Online
How Google, Instagram and more are shaking up hotel digital marketing
How Google, Instagram and more are shaking up hotel digital marketing
By Margaret Mastrogiacomo - HEBS Digital | June 26, 2018
This month, Google nudges SEO marketers in the right direction with clarifications to the mobile‐first index as it rolls out to more websites, Bing pilots in‐market audiences and Instagram gets more... Read More
Opinion | Online
Study shows evolution of Google real estate for travel searches
Study shows evolution of Google real estate for travel searches
By Kevin May | June 22, 2018
Consumers looking for travel products on Google are now faced with fewer "organic blue links", with space given over to the search giant's own tools and services. Read More
News | Online
OTA Insight parity tool and report
OTA Insight launches new parity tool for revenue management
By Mitra Sorrells | June 19, 2018
Hoteliers have a new tool to help them analyze and optimize distribution costs.   Read More
News | Distribution
google travel obsession
Google: Travel's closely watched obsession
By Douglas Quinby - Phocuswright | June 15, 2018
Google's entry into metasearch may be more than half a decade old, but it continues to be a closely watched obsession for the travel industry. Read More
Opinion | Online
OAG survey booking and payments
Amazon tops list of alternative platforms consumers would use to book travel
By Mitra Sorrells | June 13, 2018
As speculation simmers regarding whether – or when - Amazon will make a foray into travel, a new survey finds 44% of travelers say they would be comfortable booking their trips on the e-commerce site.... Read More
News | Distribution
Voice search marketing strategies
Listen up: Travel marketers need to pay attention to voice search
By Stuart Butler - Fuel | June 12, 2018
There’s a lot of coverage in the media about Google, Amazon and Apple (ok, AND Microsoft) regarding the race to dominate the voice assistant space. Read More
News | Technology
tripadvisor dining influencer
Diners trust TripAdvisor over Yelp, Google for restaurant recommendations
By Jill Menze | June 12, 2018
TripAdvisor is asserting its position as an influencer in the restaurant scene with a new study claiming consumers prefer the platform as a dining resource over Google, Facebook and Yelp. Read More
News | Online
Digital marketing series part 1 SEO
Modern travel marketing, part 1: SEO strategy
By Mitra Sorrells | June 4, 2018
Throughout June, we're looking at a variety of topics under the umbrella of digital marketing. We start with an analysis of the current state of search engine optimization, which today could be renamed... Read More
News | Online
Security series part 4 op-ed
Travel, data security and false narratives around Facebook
By Clayton Reid - MMGY Global | May 29, 2018
The disclosure of Facebook data breaches during the U.S. presidential election has created a shudder across the marketing landscape. Read More
Opinion | Online
How organic search is becoming ineffective for hotels on Google
How organic search is becoming ineffective for hotels on Google
By Kevin May | May 23, 2018
Most conversations that involve digital marketing and the efforts of hotels and online travel agencies to gain exposure usually revolve around advertising. Read More
News | Online