Google


WEBINAR ALERT! How hoteliers can succeed with the Google Ads Migration
WEBINAR ALERT! How hoteliers can succeed with the Google Ads Migration
By PhocusWire | May 22, 2019
To help advertisers use Hotel Ads in a more robust and scaled manner, Google is introducing a new Google Ads campaign type called Hotel Campaigns. Read More
News | Online
VIDEO: Rethinking the entry of Google in travel
VIDEO: Rethinking the entry of Google in travel
By Kevin May | May 20, 2019
A series of spiky (angry, even) tweets and comments during conferences over the years - that's been the mainstay of one critic of Google's role in travel. Read More
News | Online
How Google helped unpack the stress from modern travel
How Google helped unpack the stress from modern travel
By Finnbar Cornwall, Google UK  | May 15, 2019
Working with Hostelworld, which offers backpackers access to tens of thousands of lodgings around the globe, Google has been assessing the challenges that come with modern travel. Read More
Opinion | Online
Amazon may not be able to resist the lure of online travel
Amazon may not be able to resist the lure of online travel
By Kevin May | May 14, 2019
The e-commerce giant’s widely anticipated but as yet unseen move into the industry could give it a baseline $600 million profit on an annual basis. Read More
News | Online
Google uses car rental booking to demo next phase of voice assistant tech
Google uses car rental booking to demo next phase of voice assistant tech
By Kevin May | May 9, 2019
A fairly significant step up in voice technology was unveiled by Google this week - with car rental featured in an example of how personalization will be used by the assistant. Read More
News | Technology
Why Europe is a microcosm of wider trends in online travel
Why Europe is a microcosm of wider trends in online travel
By PhocusWire | May 7, 2019
Three broad trends illustrate the prowess of the region in the current online travel scene - but, equally, demonstrate how fragile the growth of the sector can be when one particular brand or market... Read More
News | Online
tours-activities-reserve-with-google
Reserve With Google gaining traction in tours and activities
By Linda Fox | April 29, 2019
Early results for tours and activities on Reserve with Google look promising as additional distribution partners sign up. Read More
News | Distribution
Google's Touring Bird plots big expansion of tours and activities service
Google's Touring Bird plots big expansion of tours and activities service
By Kevin May | April 24, 2019
The massive jump from its official launch number of 20 in September 2018 to 200 this week comes almost a year to the day since the Google Area 120-run search engine was first tested in the open market. Read More
News | Online
Phocuswright Europe 2019 preview Lax Poojary
In the green room at Phocuswright Europe with... Lax Poojary
By PhocusWire | April 22, 2019
In a series of interviews with executives participating at the event in Amsterdam in May, PhocusWire finds out what makes them tick... Next up: Touring Bird (Area 120 - Google) co-founder and CEO Lax... Read More
Interview | Online
phocuswright europe 2019 google
In the green room at Phocuswright Europe with... Thijs van As
By PhocusWire | April 16, 2019
In a series of interviews with executives participating at the event in Amsterdam in May, PhocusWire finds out what makes them tick... Next up: Google Flights lead product manager Thijs van As. Read More
Interview | Online
Google is at a crossroads with its ambitions in travel
Google is at a crossroads with its ambitions in travel
By PhocusWire | April 3, 2019
The decisions around Google's strategy in travel will perhaps be made mainly by the company itself, despite the concerns of those that help fund its operations in the industry. Read More
News | Online
booking-a-b-testing
When right goes wrong for travelers in A/B website testing
By Linda Fox | March 29, 2019
A/B testing has become a big part of what online travel agencies do to introduce new functionality and improve the user experience. But it has its problems. Read More
News | Online
amadeus-cloud-migration
As Amadeus embarks on cloud journey, Expedia keeps it real
By Linda Fox | March 28, 2019
Amadeus has begun migrating services to the cloud beginning with its Master Pricer shopping technology. Read More
News | Technology
Online travel agency giants spent $10.6B on marketing in 2018 (but look closer)
Online travel agency giants spent $10.6B on marketing in 2018 (but look closer)
By Kevin May | March 14, 2019
The $10 billion-plus level of combined marketing between the pair masks a dramatic slowing down of activity compared to previous annual increases. Read More
News | Online
arival-research-tours-activities
Google and TripAdvisor stand out for tour and activity research
By Linda Fox | March 12, 2019
More than half of travelers (56%) say they used Google and 38% say they used TripAdvisor to help plan activities. Read More
News | Distribution