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Google plunges deeper into hotel search: It's all about rooms
Google plunges deeper into hotel search: It's all about rooms
By Diego Varela - Mirai | September 19, 2018
Ever wondered how far search giant Google wants to take consumers in its quest to dominate the accommodation sector? More evidence is emerging... Read More
News | Online
Google breathes down the neck of Kayak in clicks sent to airlines
Google breathes down the neck of Kayak in clicks sent to airlines
By Kevin May | September 5, 2018
Google is sending almost equal levels of traffic to airline websites as Kayak, following a massive increase for the search giant over the course of the last 12 months. Read More
News | Online
How purchasing trends, trip motivations and booking behaviors differ across four markets
How purchasing trends, trip motivations and booking behaviors differ across four markets
By Phocuswright Research | August 31, 2018
It's critical for travel companies to understand the consumer behaviors and preferences that influence purchase decisions. Commissioned by Google, Phocuswright recently published a series of reports on... Read More
News | Online
Google offers hotel discounts to cloud users, upgrades search tools
Google offers hotel discounts to cloud users, upgrades search tools
By Christina Jelski - Travel Weekly | August 28, 2018
Google has enhanced its flight and hotel search capabilities ahead of the U.S. holiday travel season, while concurrently announcing that it has started offering exclusive hotel discounts to paying users... Read More
News | Online
google-search-travel-hotel-ads
Subtle change to users, big impact on brands - Google search and hotels
By Pablo Delgado - Mirai | August 27, 2018
The real estate on Google's search engine results pages has changed dramatically over the course of the last decade.   Read More
News | Online
Revenue and loyalty for vacation rentals in the age of Amazon and Google
Revenue and loyalty for vacation rentals in the age of Amazon and Google
By Mike Putman - Custom Travel Solutions | August 23, 2018
The accommodations market has expanded over the past decade, in part due to the growing vacation rental sector. However, nobody quite knows how vacation rentals will fit into the larger travel ecosystem... Read More
Opinion | Online
Google on travel marketing
Google: Time to rethink fairy tale loyalty strategies in travel
By Jenna Hovel - Google | August 16, 2018
Today, people have more booking options than ever at their fingertips. And marketers must evolve their strategies to meet customers where they are.  Read More
Opinion | Online
Startups part 1 investors' perspective
Surveying the travel startup landscape, part 1: The investors’ perspective
By Mitra Sorrells | August 7, 2018
This month we're digging into the topic of startups, aiming to understand the challenges and opportunities from the perspective of various players in the field, beginning with insights from venture... Read More
News | Startups
Ideas and insight from startups at Battleground: The Americas
Ideas and insight from startups at Battleground: The Americas
By PhocusWire | July 30, 2018
Don't miss a day of fresh ideas and innovation from travel startups and speakers from high-profile companies at Battleground: The Americas. Register now. Read More
News | Startups
Virtual reality is still finding its space at the customer experience table
Virtual reality is still finding its space at the customer experience table
By Linda Fox | July 25, 2018
Virtual reality hasn't gone mainstream, but barriers to content creation are coming down so it could still build momentum in travel. Read More
News | Technology
Google on why consumers like to know more before they travel
Google on why consumers like to know more before they travel
By Linda Fox | July 23, 2018
Google delves into mobile search trends to discover traveler motives to know more before they go. Read More
News | Online
Most voice assistants "unskilled" for travel planning and booking
Most voice assistants "unskilled" for travel planning and booking
By Michael Coletta | July 20, 2018
For all the skills in Amazon's Alexa voice marketplace (30,000 and counting), the majority can still be described as "unskilled" for travel planning and booking tasks. The same can be said for Google... Read More
News | Technology
Google new hotel ads1
Google streamlines hotel advertising with integration in new Google Ads platform
By Mitra Sorrells | July 11, 2018
Google wants to make it easier for hotel marketers to manage and scale their advertising campaigns on the site.   Read More
News | Online
Google triggers new AdWords update: What are the implications for hotels?
Google triggers new AdWords update: What are the implications for hotels?
By SiteMinder | July 6, 2018
This year is set to be an important one for advertisers currently using Google AdWords to shop their wares. If your hotel is one of these businesses, Google is introducing a brand-new interface for the... Read More
Opinion | Online
So, what is the Power Paradox in travel?
So, what is the Power Paradox in travel?
By PhocusWire | June 27, 2018
Travel's biggest players have never been bigger, wielding tremendous power and maintaining the status quo in way that has never been seen before. But herein lies the paradox... Read More
News | Online