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Sounding Off: Coronavirus could trigger the travel marketing overhaul many want
Sounding Off: Coronavirus could trigger the travel marketing overhaul many want
By PhocusWire | March 6, 2020
Many companies in the industry have wanted a shift away from relying heavily on Google for customer acquisition. They may finally get their wish. Read More
Interview | Online
Expedia Group, Booking Holdings spent more than $11B on marketing (mostly to Google) in 2019
Expedia Group, Booking Holdings spent more than $11B on marketing (mostly to Google) in 2019
By Steven Lerner | March 6, 2020
One company grew its marketing spend in 2019 and the other company essentially remained flat.   Read More
News | Online
Waymo funding
Alphabet’s autonomous vehicle unit Waymo rides off with $2.25B investment
By Steven Lerner | March 4, 2020
Waymo, the autonomous vehicle subsidiary of Google’s parent Alphabet Inc., is welcoming its first external investment in its 11-year existence. Read More
News | Technology
sabre 2019 financial results
Sabre to invest $150M in technology as operating income drops 35% for full-year 2019
By Steven Lerner | February 26, 2020
 To reverse its disappointing financial results, Sabre outlined a strategic priorities plan, which includes an incremental spend of $150 million on technology in 2020.   Read More
News | Distribution
A realist’s take on travel advertising in 2020
A realist’s take on travel advertising in 2020
By Nicholas Ward - Koddi  | February 26, 2020
In 2020, the major forces that will influence travel marketing are much more fundamental and far-reaching than any single technology or platform. Read More
Opinion | Online
Revenue drops for Trivago as challenges from Google, Coronavirus escalate
Revenue drops for Trivago as challenges from Google, Coronavirus escalate
By Steven Lerner | February 12, 2020
Axel Hefer, CEO of Trivago, wants to “challenge” the way business is done with Google after the Düsseldorf, Germany-based company posted disappointing financial results. Read More
News | Online
google-maps-new-features
Google Maps adds features allowing users to explore and share more
By Linda Fox | February 12, 2020
The service, which Google claims has a billion users, now presents users on its Android and iOS app with five tabs: Commute, Contribute, Explore, Saved and Updates. Read More
News | Online
How Google Flights is shaking up the travel Industry
How Google Flights is shaking up the travel Industry
By Mario Gavira  | February 12, 2020
Although Google’s recent decision to stop charging for leads to airlines and OTAs in Google Flights might look insignificant to other Big Tech moves in recent decades, it is sending shockwaves across... Read More
Opinion | Online
As web cookies fade, travel brands must create a robust identity strategy
As web cookies fade, travel brands must create a robust identity strategy
By Charles Mi - Adara  | January 31, 2020
Recent announcements and others expected in the coming months could diminish cookie volume online - so travel brands need to evaluate new methodologies for personalization and consumer insights. Read More
Opinion | Online
Sabre goes all-in with Google Cloud for infrastructure and analytics
Sabre goes all-in with Google Cloud for infrastructure and analytics
By Linda Fox | January 24, 2020
The distribution and technology giant says new services and “operational agility” are part of the plan, with Google Cloud becoming its preferred cloud provider as well as a “broader strategic partner.” Read More
News | Technology
musement-google-amp
My Method... How Musement amplified speed and conversion for mobile users
By Fabio Zecchini - Musement  | January 10, 2020
Tours and activities supplier Musement used Google AMP to speed up load times for mobile users and improve the conversion rate. Read More
News | Technology
VIDEO: Standards, sustainability and big tech investments in tours and activities
VIDEO: Standards, sustainability and big tech investments in tours and activities
By Kevin May | January 9, 2020
Joining us for a panel discussion in the PhocusWire Studio were Luuc Elzinga, CEO at Tiqets, and Alex Kremer, co-founder at Arival. Read More
News | Online
Booking.com building connected travel with Google Nest
Booking.com building connected travel with Google Nest
By Linda Fox | December 20, 2019
Booking.com and Google Nest say guests and hosts are looking for more safety and security features when staying in private accommodation with smart technology potentially filling gaps. Read More
News | Technology
VIDEO: Amazon may inspire a new world for travel sales
VIDEO: Amazon may inspire a new world for travel sales
By Kevin May | December 16, 2019
Intent's Richard Harris explains the options ahead and the problems brands, intermediaries and the platforms might face in a new ecosystem for securing travel sales Read More
News | Online
VIDEO: eDreams Odigeo on Google's search practices
VIDEO: eDreams Odigeo on Google's search practices
By Steven Lerner | December 13, 2019
Guillaume Teissonniere, the general counsel for eDreams Odigeo, lays out the case against Google's influence on the travel industry.   Read More
News | Online
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