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How metasearch became the most important marketing channel in travel
By Pablo Delgado - Mirai  | July 10, 2019
Six years on from their early phases, metasearch engines now dominate, exceeding investment in other ads in 2017 and growing even faster ever since. Read More
Opinion | Distribution
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VIDEO: A maturing market for tours and activities
By Kevin May | June 26, 2019
Booking.com's entry into the tours and activities sector and TripAdvisor's likewise move to add a software company into its mix certainly caused a stir in 2018. Read More
News | Online
WEBINAR REPLAY! How hoteliers can succeed with the Google Ads Migration
WEBINAR REPLAY! How hoteliers can succeed with the Google Ads Migration
By PhocusWire | June 20, 2019
To help advertisers use Hotel Ads in a more robust and scaled manner, Google is introducing a new Google Ads campaign type called Hotel Campaigns. Read More
News | Online
What happens to rate parity when Airbnb is an online travel agency?
What happens to rate parity when Airbnb is an online travel agency?
By Gino Engels - OTA Insight  | June 11, 2019
As lines blur between platform and provider, there are some real questions around rate parity and price competitiveness in this brave new world. Read More
Opinion | Online
Nordic Choice on Google Amazon using blockchain
Will Google and Amazon embrace a blockchain travel marketplace?
By Mitra Sorrells | June 7, 2019
Nordic Choice Hotels’ director of future business, Christian Lundén, says blockchain has the potential to disrupt travel distribution by stimulating activity from both startups and large tech players... Read More
News | Technology
Google shuts Trips app, everything migrates to broader Google Travel platform
Google shuts Trips app, everything migrates to broader Google Travel platform
By Kevin May | June 6, 2019
The search giant quietly updated the app's help page this week to reveal support for the product will cease after almost three years in the market. Read More
News | Online
VIDEO: Touring Bird on its vital first year in activities (and for Google)
VIDEO: Touring Bird on its vital first year in activities (and for Google)
By Kevin May | June 3, 2019
In the space of just 12 months, Touring Bird has become an obvious part of the conversation in tours and activities. Read More
News | Online
Payments month part 1 alternative payments
Travel payments, part 1: Beyond credit cards and cash
By Mitra Sorrells | June 3, 2019
We begin our month-long series on travel payments with a look at some of the options for paying without cash or a traditional credit card. Read More
News | Online
Welcome to a new era for online travel, where any brand can get left behind
Welcome to a new era for online travel, where any brand can get left behind
By Jeff Katz - Journera  | May 31, 2019
We spent the last two decades in the Transaction Era - making it easier to find and book the elements of a trip. But we are now entering the Experience Era. Read More
Opinion | Online
VIDEO: Google on leveraging machine learning in travel search
VIDEO: Google on leveraging machine learning in travel search
By Kevin May | May 28, 2019
Google is at the heart of the search experience and sits on enormous amounts of data that, it says, helps create a better search experience for travelers. Read More
News | Online
VIDEO: Rethinking the entry of Google in travel
VIDEO: Rethinking the entry of Google in travel
By Kevin May | May 20, 2019
A series of spiky (angry, even) tweets and comments during conferences over the years - that's been the mainstay of one critic of Google's role in travel. Read More
News | Online
How Google helped unpack the stress from modern travel
How Google helped unpack the stress from modern travel
By Finnbar Cornwall, Google UK  | May 15, 2019
Working with Hostelworld, which offers backpackers access to tens of thousands of lodgings around the globe, Google has been assessing the challenges that come with modern travel. Read More
Opinion | Online
Amazon may not be able to resist the lure of online travel
Amazon may not be able to resist the lure of online travel
By Kevin May | May 14, 2019
The e-commerce giant’s widely anticipated but as yet unseen move into the industry could give it a baseline $600 million profit on an annual basis. Read More
News | Online
Google uses car rental booking to demo next phase of voice assistant tech
Google uses car rental booking to demo next phase of voice assistant tech
By Kevin May | May 9, 2019
A fairly significant step up in voice technology was unveiled by Google this week - with car rental featured in an example of how personalization will be used by the assistant. Read More
News | Technology
Why Europe is a microcosm of wider trends in online travel
Why Europe is a microcosm of wider trends in online travel
By PhocusWire | May 7, 2019
Three broad trends illustrate the prowess of the region in the current online travel scene - but, equally, demonstrate how fragile the growth of the sector can be when one particular brand or market... Read More
News | Online