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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

Interview / Startups

Startup Stage: Visaible wants to help hotels improve AI search visibility

By Cathy Walsh | November 9, 2026

The startup uses AI agents to monitor hotel visibility in AI-generated travel recommendations and implement improvements. Read More

Interview / Startups

Hot 25 Travel Startups for 2027: Zerolook

By PhocusWire | November 9, 2026

Zerolook is developing a machine learning-powered API that predicts flight fares and availability. Read More

News / Finance

Booking Holdings puts numbers behind AI assistant performance

By Cathy Walsh | November 3, 2026

The travel giant shared conversion metrics from its Priceline and Agoda AI assistants and reported a Q3 revenue decline tied to a potential FTC complaint. Read More

News / Technology

Amadeus, Nvidia target faster flight search as AI demand grows

By Cathy Walsh | October 21, 2026

The companies will explore how accelerated computing, travel-specific AI and infrastructure improvements could enhance flight search as AI-powered travel shopping expands. Read More

News / Technology

ATPCO tackles challenge of matching AI travel requests to airline products

By Cathy Walsh | October 9, 2026

A two-week proof of concept tested how structured airline data could help turn conversational travel requests into more specific shopping results. Read More

News / Online

Airbnb rolls out travel map and social connections to drive discovery

By Abby Crotty | September 30, 2026

Airbnb users can now connect with other users on the platform to see where they've stayed and share recommendations. Read More

News / Technology

Booking Holdings-backed Lola unveils membership model for AI travel and experiences assistant

By Abby Crotty | September 29, 2026

Kayak founders Steve Hafner and Paul English share new details on Lola, the new AI assistant they are building with paid memberships, booking capabilities and ad-free recommendations. Read More

From Our Partners / Technology

What new research reveals about how travelers use AI to plan trips

By Propellic | September 28, 2026

Propellic watched U.S. travelers plan trips with AI for a week and learned where travel brands should be competing. Preview the findings ahead of the full report. Read More

News / Technology

Expedia exec on making AI an ambassador in travel

By Abby Crotty | September 22, 2026

With AI agents becoming gatekeepers, travel brands need to influence them to act as ambassadors instead, according to Expedia's Daniel Shin Un Kang. Read More

News / Technology

Travel marketers look to improve AI visibility and prepare for agentic booking

By Mark Frary | September 16, 2026

Executives from Travelier, Skyscanner and Demand-Genius discussed agentic travel booking and the shift from SEO to GEO during a panel at Phocuswright's Travel Marketing AI Summit London. Read More

News / Technology

PhocusWire's travel tech news briefs: Klook, Omio, Amadeus and more...

By PhocusWire | September 11, 2026

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Distribution

Google removes vacation rentals unit from search results in the EEA

By Abby Crotty | September 8, 2026

The search giant said the move is part of its ongoing efforts to comply with the DMA. Read More

News / Technology

Travel brands continue to chase AI visibility as the landscape shifts

By Morgan Hines | September 4, 2026

Following reports that Reddit citations have fallen considerably in LLM results, travel companies are once again reconsidering visibility strategies. Read More