Search

PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

News / Technology

CEO Spotlight: Filip Filipov of OAG

By Abby Crotty | July 30, 2026

Filip Filipov reflected on his first six months as CEO of OAG during an interview at Phocuswright Europe. Read More

News / Technology

How hoteliers can adapt to survive the AI discovery shift

By Morgan Hines | July 29, 2026

As travelers swap traditional search for generative engines, hospitality brands must restructure data layers and content. Read More

News / Online

AI hits its stride: 5 takeaways for travel leaders

By Phocuswright Research | July 28, 2026

More than half of U.S. travelers have now used AI to plan, book or navigate a trip, and expectations are climbing just as fast. Read More

News / Technology

Agoda CPO Ittai Chorev on the push into real-time travel updates, AI search

By Arvindh Yuvaraj - WiT | July 24, 2026

The OTA expanded language support for flight-related chat queries to include Simplified and Traditional Chinese, Thai, Indonesion and support for Hong Kong-based users. Read More

News / Online

Google fined €890M by European regulator in DMA breaches

By Linda Fox | July 23, 2026

In its decision, the commission said the search giant gives its own services more prominence in search by using, for example, “enhanced visuals and filters.” Read More

News / Online

Visiting Media, HotelPORT partner to help hotels improve content across digital channels

By Abby Crotty | July 23, 2026

The companies plan to audit OTA listings, brand websites, event content and immersive experiences to identify opportunities for improvement. Read More

News / Technology

Mindtrip targets DMOs with AI visibility tool

By Linda Fox | July 21, 2026

The Answer Intelligence solution enables DMOs to create content optimized for AI discovery, helping destinations to increase their visibility. Read More

News / Technology

Research suggests tours are the most prepared for AI search

By Abby Crotty | July 21, 2026

An audit performed by Obvlo found that only 23 out of 100 travel brands were AI ready. Read More

News / Distribution

Rethinking the airline playbook for the AI era

By Abby Crotty | July 13, 2026

Airlines are adapting retailing and connectivity strategies as they shift from traditional network models. During a panel at Phocuswright Europe, executives from Travelport, Dohop and Vueling discussed... Read More

News / Distribution

Addressing the L2B ratio explosion

By Morgan Hines | July 9, 2026

With AI potentially driving look-to-book ratios to 200,000:1, can travel infrastructure survive the strain? Read More

News / Distribution

Travel visibility, trust and conversion take focus amid agentic commerce shift

By Abby Crotty | July 8, 2026

Executives from Perk, Microsoft Advertising and Revolut discussed the future of agentic commerce in travel during a panel at Phocuswright Europe. Read More

Interview / Startups

Startup Stage: Hotel Splitter builds hotel booking platform around split stays

By Cathy Walsh | July 6, 2026

The startup compares traditional hotel bookings with multi-hotel itineraries, aiming to reduce accommodation costs on longer city breaks. Read More

Interview / Technology

AI debate continues: Will travel's biggest brands thrive or falter?

By Cathy Walsh | July 1, 2026

Mario Gavira and Christian Watts brought their ongoing PhocusWire debate to the studio at Phocuswright Europe 2026, offering sharply different views on how artificial intelligence will reshape travel... Read More

News / Technology

Holibob launches conversational booking platform for travel experiences

By Cathy Walsh | June 30, 2026

The launch brings Holibob's natural language booking technology directly to travelers and includes an integration with Google's Things to Do. Read More