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PhocusWire's in-depth coverage of travel search, featuring news, analysis, interviews, research and more on Google, other search engines, strategies, executives and role in the market.

The challenge of keeping AI-generated travel review summaries accurate, objective and useful
News / Technology
The challenge of keeping AI-generated travel review summaries accurate, objective and useful
By Abby Crotty | August 13, 2026
AI-generated review summaries promise simplicity in travel, but can they capture the full picture? Read More
IHG working with Google agentic booking pilot, wider AI initiatives
News / Online
IHG working with Google agentic booking pilot, wider AI initiatives
By Linda Fox | August 11, 2026
IHG confirmed its participation in Google's agentic AI booking pilot during its H1 2026 earnings report. Read More
Google Maps updates Ask Maps with hotel, event discovery
News / Online
Google Maps updates Ask Maps with hotel, event discovery
By Linda Fox | August 6, 2026
Hotel and event discovery is being rolled out in the U.S. on Google Maps' Ask Maps conversational interface. Read More
Booking Holdings: AI visibility is up, but referrals stay under 1% of room nights
News / Finance
Booking Holdings: AI visibility is up, but referrals stay under 1% of room nights
By Abby Crotty | August 4, 2026
Traffic from LLMs accounts for less than 1% of Booking Holdings' room nights, CFO Ewout Steenbergen said during the company's second-quarter earnings call. Read More
CEO Spotlight: Filip Filipov of OAG
News / Technology
CEO Spotlight: Filip Filipov of OAG
By Abby Crotty | July 30, 2026
Filip Filipov reflected on his first six months as CEO of OAG during an interview at Phocuswright Europe. Read More
How hoteliers can adapt to survive the AI discovery shift
News / Technology
How hoteliers can adapt to survive the AI discovery shift
By Morgan Hines | July 29, 2026
As travelers swap traditional search for generative engines, hospitality brands must restructure data layers and content. Read More
AI hits its stride: 5 takeaways for travel leaders
News / Online
AI hits its stride: 5 takeaways for travel leaders
By Phocuswright Research | July 28, 2026
More than half of U.S. travelers have now used AI to plan, book or navigate a trip, and expectations are climbing just as fast.  Read More
Agoda CPO Ittai Chorev on the push into real-time travel updates, AI search
News / Technology
Agoda CPO Ittai Chorev on the push into real-time travel updates, AI search
By Arvindh Yuvaraj - WiT | July 24, 2026
The OTA expanded language support for flight-related chat queries to include Simplified and Traditional Chinese, Thai, Indonesion and support for Hong Kong-based users. Read More
Google fined €890M by European regulator in DMA breaches
News / Online
Google fined €890M by European regulator in DMA breaches
By Linda Fox | July 23, 2026
In its decision, the commission said the search giant gives its own services more prominence in search by using, for example, “enhanced visuals and filters.” Read More
Visiting Media, HotelPORT partner to help hotels improve content across digital channels
News / Online
Visiting Media, HotelPORT partner to help hotels improve content across digital channels
By Abby Crotty | July 23, 2026
The companies plan to audit OTA listings, brand websites, event content and immersive experiences to identify opportunities for improvement.   Read More
Mindtrip targets DMOs with AI visibility tool
News / Technology
Mindtrip targets DMOs with AI visibility tool
By Linda Fox | July 21, 2026
The Answer Intelligence solution enables DMOs to create content optimized for AI discovery, helping destinations to increase their visibility. Read More
Research suggests tours are the most prepared for AI search
News / Technology
Research suggests tours are the most prepared for AI search
By Abby Crotty | July 21, 2026
An audit performed by Obvlo found that only 23 out of 100 travel brands were AI ready. Read More
Rethinking the airline playbook for the AI era
News / Distribution
Rethinking the airline playbook for the AI era
By Abby Crotty | July 13, 2026
Airlines are adapting retailing and connectivity strategies as they shift from traditional network models. During a panel at Phocuswright Europe, executives from Travelport, Dohop and Vueling discussed... Read More
Addressing the L2B ratio explosion
News / Distribution
Addressing the L2B ratio explosion
By Morgan Hines | July 9, 2026
With AI potentially driving look-to-book ratios to 200,000:1, can travel infrastructure survive the strain? Read More
Travel visibility, trust and conversion take focus amid agentic commerce shift
News / Distribution
Travel visibility, trust and conversion take focus amid agentic commerce shift
By Abby Crotty | July 8, 2026
Executives from Perk, Microsoft Advertising and Revolut discussed the future of agentic commerce in travel during a panel at Phocuswright Europe. Read More
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