Turning AI potential into smart deployment in travel

As economic pressures mount and traveler expectations continue to rise, artificial intelligence is emerging as a technology that can drive both operational efficiency and customer satisfaction in tandem. Yet for many travel companies, turning AI’s promise into performance remains a challenge—especially in an industry defined by legacy infrastructure and complex workflows.

In a conversation in the PhocusWire studio at Phocuswright Europe, Wenrix chief strategy officer Rob Brown explains what it takes to move from AI experimentation to scalable execution.

With nearly a decade of experience applying AI to airline pricing, search and customer service, Wenrix is helping online travel agencies and travel management companies boost revenue, reduce service costs and streamline operations. Brown shares his perspective on what’s driving adoption now, how to build a defensible business case for AI investment, and what travel leaders should demand from technology partners to ensure they’re gaining true long-term value, not just hype.

Watch the full discussion with Phocuswright/PhocusWire senior vice president of content Mitra Sorrells below.