Following a global travel agency study that found more than 90% of agencies use four or more booking systems, Sabre is launching SabreMosaic Travel Marketplace to consolidate content systems. The company said that the platform “brings together the industry’s widest breadth of travel content in one place, with built-in AI efficiencies and flexible connectivity.”
The platform supports offer and order workflows and is cloud-native and content-agnostic, Sabre said.
“Travel agencies shouldn’t have to stitch together a dozen systems just to do their job,” said Garry Wiseman, chief product and technology officer at Sabre.
“SabreMosaic Travel Marketplace cuts through that complexity with a single, intelligent platform. It’s not just about more content—it’s about AI-powered tools that deliver the right content, smarter recommendations and a streamlined way to sell. The GDS is just one of many tiles in our multi-source content mosaic. We are taking the guesswork out of how to incorporate AI into agency systems.”
Sabre’s study, conducted between April and May, included responses from 500 travel agents across 14 countries, examining the impact of increasing fragmentation and complexity across operations. The survey revealed that 91% of agencies use four or more booking systems, while 50% use seven or more systems and more than 10% use 10 or more. Almost 90% also manage four or more API integrations.
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The number of systems agencies use is also increasing, with 70% reporting a growth in system count over the last three years. This growth was more common among larger agencies than smaller agencies, and those in the Asia Pacific region reported the largest system growth.
According to Sabre, this fragmentation creates performance issues, with more than half of agencies saying multiple booking systems lead to unwanted complexity, increased operational and tech costs, inconsistent customer experiences, slower onboarding for new agents, agent frustration and difficulty finding the best travel options.
More than 80% of respondents said that unified access through a single platform would reduce their technology costs, which Sabre deemed “a clear signal that simplification is not just preferred but is seen as a strategic cost-saving move.”
Sabre said its travel marketplace offers 38 New Distribution Capability airlines, over 150 low-cost carriers, over 2 million lodging options and over 70 car and rail providers. The platform works to improve flexibility and reliability via its cloud-native architecture and also uses AI to help provide travelers with the content they’re looking for.
And while 41% of agencies cited concerns about AI's long-term impact on job security, they are interested in it. Sabre found that 91% believe AI can improve productivity and customer experience—and of those already using it, almost 40% said they’re seeing an impact on agent productivity.
“Travel has never been simple, but in today’s multi-sourced content environment, fragmentation is creating new levels of complexity—and it’s starting to take a real toll,” said Jen Catto, chief marketing officer at Sabre.
“Agencies told us clearly: they want simplicity. They want unified access. And they want technology that helps them serve travelers, not slow them down.”