Content


You’re not in tourism - a digital world means you’re in entertainment
You’re not in tourism - a digital world means you’re in entertainment
By Charles Cunningham - Sparkloft Media  | July 12, 2019
In today’s social-focused world, competition for double taps, likes, favorites and shares is more intense than ever, with distractions not only coming from other brands, but also your audience’s own... Read More
Opinion | Online
Lonely Planet continues latest digital rebirth with new design
Lonely Planet continues latest digital rebirth with new design
By Kevin May | July 11, 2019
The new look comes just a handful of months after the deployment of a new CEO for Lonely Planet and two acquisitions. Read More
News | Online
How independent hotels can win direct bookings
How independent hotels can win direct bookings
By Max Starkov - NextGuest Digital  | July 3, 2019
Here are the action steps independent hoteliers must undertake in order to win the direct booking of travel consumers... Read More
Opinion | Distribution
Sabre broadens hospitality offerings with retail push, new lodging APIs
Sabre broadens hospitality offerings with retail push, new lodging APIs
By Jill Menze | June 27, 2019
At the Sabre Technology Exchange, the company detailed how hotels can benefit from its Intelligent Retailing platform and announced the launch of Content Services for Lodging. Read More
News | Technology
How Instagram breathed new life into destination marketing
How Instagram breathed new life into destination marketing
By Richard Black - Sojern  | June 21, 2019
A few years ago, DMOs where just dipping their toe in the digital advertising water. Now, there's no stopping them as Instagram illustrates its huge opportunity for marketers. Read More
Opinion | Online
Amadeus begins Salesforce integration, starts with disruption management
Amadeus begins Salesforce integration, starts with disruption management
This is "just the beginning" - further use cases which could include reservations to come further down the road. Read More
News | Technology
Expedia’s Arthur Chapin on emerging tech: The good, the bad… and the blockchain
Expedia’s Arthur Chapin on emerging tech: The good, the bad… and the blockchain
By Jill Menze | June 20, 2019
You’ve heard it once, and you’ll hear again how things like blockchain and Amazon’s Alexa are disrupting the travel industry. But when does the talk turn from promise and buzz to practical... Read More
News | Technology
Accor’s renewed focus – aspirational and experiential aspects of a guest
Accor’s renewed focus – aspirational and experiential aspects of a guest
By Ritesh Gupta - China Travel News  | June 20, 2019
The hospitality group asserts that it has moved on from being owner of properties to owning the relationships, dwelling on aspirational and experiential aspects of travelers.  Read More
From Our Partners | Technology
RateGain acquires social and guest engagement platform BCV
RateGain acquires social and guest engagement platform BCV
By Kevin May | June 17, 2019
A mid-range, double-digit millions figure is believed to have been paid for 24/7 social media monitoring, reputation management, analytics and content marketing business. Read More
News | Technology
REPORT: Measuring true impact in digital advertising
REPORT: Measuring true impact in digital advertising
By PhocusWire | June 17, 2019
Travel marketers have ramped up their digital advertising budgets, their focus on measuring the true impact of their ad spend and identifying what is working, and what is not. Read More
From Our Partners | Online
sounding off 20 airbnb as ota
Sounding Off: Another major OTA arriving is the least of the hospitality sector's worries
By PhocusWire | June 14, 2019
Understanding and meeting the changing customer is going to become the single most important investment that hotels and chains make in the years ahead, after asset improvements and other infrastructure... Read More
Interview | Online
gen-z-loyalty-travel-beach
The A-to-Gen Z of travel loyalty
By Craig Brennan - SwitchFly  | June 14, 2019
The next generation of consumers don’t want one-size-fits-all rewards. They want to be recognized as individuals and they want rewards that are relevant to their needs and to their travel journey. Read More
Opinion | Online
online-travel-booking-yieldify
Frustration with online travel booking continues as consumers consult more sites
By Linda Fox | June 13, 2019
The web was supposed to make booking travel easier, faster and more accessible - but the reality is somewhat different, according to research. Read More
News | Online
VIDEO: Efectio Sleep - Battleground pitch at Phocuswright Europe 2019
VIDEO: Efectio Sleep - Battleground pitch at Phocuswright Europe 2019
By PhocusWire | June 7, 2019
Helping hotel guests improve sleep quality and bring loyalty program gamification to a new level. No more jet lag, only fun. Read More
Interview | Startups
Google shuts Trips app, everything migrates to broader Google Travel platform
Google shuts Trips app, everything migrates to broader Google Travel platform
By Kevin May | June 6, 2019
The search giant quietly updated the app's help page this week to reveal support for the product will cease after almost three years in the market. Read More
News | Online