Content


Booking.com wins brand name trademark case
Booking.com wins brand name trademark case
By Kevin May | July 1, 2020
The travel giant had been refused a trademark of its flagship brand by the U.S. Patent and Trademark Office, which claimed the term was "generic for the services at issue and is therefore... Read More
News | Online
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Routehappy founder Robert Albert to step down, shift to advisory role at ATPCO
By Mitra Sorrells | June 30, 2020
Robert Albert, founder of Routehappy that is now part of ATPCO, is stepping down from his role as executive vice president of retailing to support social justice causes. Read More
News | Distribution
How travel brands can communicate, establish trust and build loyalty in a crisis
How travel brands can communicate, establish trust and build loyalty in a crisis
By Kevin May | June 29, 2020
PhocusWire spoke to Salesforce about how the company helped many of its customers through the COVID-19 outbreak and what lessons should be noted by those looking to be better prepared for disruption of... Read More
From Our Partners | Online
Restoring confidence to travel: 5 tech solutions to help customers feel safe again
Restoring confidence to travel: 5 tech solutions to help customers feel safe again
By Jennifer Phillips April - Smartvel | June 29, 2020
With frequent changes and no single source of information, the travel industry is in a quandary. How can it communicate the most up-to-date information with their customers and help them feel confident? Read More
From Our Partners | Online
Airbnb won't take IPO off the table for 2020 despite business collapse
Airbnb won't take IPO off the table for 2020 despite business collapse
By Kevin May | June 24, 2020
"We spent 12 years building Airbnb's business and lost almost all of it in the matter of four to six weeks." Read More
News | Online
Lonely Planet selected as a guide provider to new Apple Maps
Lonely Planet selected as a guide provider to new Apple Maps
By Kevin May | June 23, 2020
Apple’s latest iPhone software update includes adding travel guides to the Apple Maps platform. Read More
News | Technology
InPhocus, episode 13 - Open for business, figuring out change
InPhocus, episode 13 - Open for business, figuring out change
By PhocusWire | June 11, 2020
Luuc Elzinga, president of Netherlands-based Tiqets, joins us on the latest episode of InPhocus to talk about the issues that many suppliers are facing as they recover from the COVID-19 outbreak. Read More
News | Technology
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Destination marketing is not just about the recovery - it's now a long game
By Bruce Lahood - ICF Next | June 10, 2020
The traveler of the future will be more cautious and more mindful of the adventure they are about to embark upon. But this has huge implications for marketing a destination. Read More
Opinion | Online
Destination X - How to stop tourists behaving badly
Destination X - How to stop tourists behaving badly
Another issue that tourism managers are able to tackle, as destinations approach the end of their shut-down periods, is the difficult area of guest behavior. Read More
News | Technology
Trivago, Booking.com, KLM and others unite to create COVID-19 information service
Trivago, Booking.com, KLM and others unite to create COVID-19 information service
By Kevin May | June 4, 2020
A group of major travel brands have created a service to provide a single data source with current global news as it relates to the coronavirus outbreak and recovery. Read More
News | Distribution
How tourism marketers can boost content visibility
How tourism marketers can boost content visibility
By Rachel-Jean Firchau - Nativo | June 1, 2020
Here's how DMOs can implement holistic content strategies that go beyond their owned websites to better connect with travelers looking for safe, local getaways. Read More
News | Online
Destination X - The new normal in tourism
Destination X - The new normal in tourism
By PhocusWire | May 27, 2020
Have we learned anything, or do we race back to the same mistakes that many destinations and attractions were making prior to the outbreak?  Read More
News | Technology
Destination X - Reopening for tourism after coronavirus
Destination X - Reopening for tourism after coronavirus
By PhocusWire | May 19, 2020
How to reopen for tourism after the coronavirus outbreak is tricky, with concerns around social distancing - to name just one element - added to an existing visitor strategy. Read More
News | Technology
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Virtual travel's time has finally come
By Tedd Evers - TripTuner | May 14, 2020
Virtual tours are no longer a nice to have - traffic and interest are on the rise now as a way of providing location interactivity. Read More
Opinion | Technology
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5 ways travel marketers should prepare for recovery
By Ashish Arya - Pinterest | May 13, 2020
Pinterest's head of travel strategy and marketing has tips on how to inspire travel once restrictions ease. Read More
Opinion | Online
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