Agentic artificial intelligence (AI) is becoming the next serious test for the travel industry.
After an initial wave of attention on generative AI for search, inspiration and customer service, the focus is shifting toward systems that can take
action: researching options, making bookings, handling payments and managing changes on a traveler’s behalf. That shift has the potential to alter not just the customer experience but the underlying mechanics of travel commerce.
This report, produced by PhocusWire in partnership with PayPal, explores what that change could mean for travel sellers. It examines why travel is both a strong fit for agentic commerce and a difficult market in which to execute it well, given its fragmented systems, regulatory complexity
and high volume of edge cases.
Drawing on Phocuswright
research and examples from both travel and retail, it looks at the opportunities, risks and infrastructure choices facing companies as agentic AI moves from experimentation toward implementation.
The question is no longer whether agentic AI matters, but which travel companies are preparing seriously enough to benefit from it. View the report below or download here.