A new digital advertising campaign entitled “Where Can
Travel Take You” is launching today on connected TV, video and social platforms
to encourage consumers to begin planning their next trip.
The campaign is a cooperative effort led by MMGY along with
Expedia Group Media Solutions, Sojern and ADARA and will run through July.
The ads drive consumers to a landing page on Expedia, www.traveltakesus.com, where they can
explore content from participating destinations around the United States
including Rhode Island; South Dakota; the Beach of Fort Myers and Sanibel,
Florida; Charlotte, North Carolina; and more.
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"With fewer people traveling this summer and fall and
many choosing to stay closer to home, we needed to bring together the right
partners to make this program successful for our destination partners," says
Jessica Schultz, senior vice president of media strategy at MMGY.
“This co-op campaign utilizes the very best data and
targeting capabilities to find consumers in the right markets with a high
affinity for travel and, more importantly, the intent to travel."
MMGY Travel Intelligence’s latest Travel
Intentions Pulse Survey found 39% of U.S. travelers intend to take a domestic leisure trip in the
next six months. Fifty-six percent of travelers say that following the pandemic
they are more likely to book travel to U.S. destinations, and 42% expect to
travel to destinations closer to home.
"A campaign of this scale, in these
challenging economic times, would not be feasible without our partners coming
together in a unified effort," says Clayton Reid, CEO of MMGY Global.
"I'm proud to see so many businesses and organizations in
the travel and tourism industry stepping up to help one another."