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News
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Online
Kayak, Tripadvisor on growing their in-house media studios
By Morgan Hines
|
September 19, 2023
In the last two years both Kayak and Tripadvisor have created content studios that are becoming a growing part of their overall businesses and spurring plans for future investment.
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News
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Online
TikTok, Instagram, X: How travel startups use social media
By Morgan Hines
|
August 24, 2023
Travel startups have been using social media as a marketing tool for some time now. But with an ever-evolving social media spectrum, what remains useful?
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News
/
Online
Viator accounted for nearly half of Tripadvisor’s revenue in Q2
By Mitra Sorrells
|
August 2, 2023
Viator's revenue was up 59% in Q2 this year compared with 2022 and is now nearly on par with revenue from the Tripadvisor Core segment, which includes its flagship metasearch.
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Opinion
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Online
How creative advertising can help sustain travel rebound
By Marissa Bernstein - Vistar Media
|
May 19, 2023
The competition among travel brands to capture the attention and loyalty of customers is fiercer than ever. To start making a lasting impression on consumers, travel brands must rethink their approach...
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News
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Online
Travel marketers still seeking higher TikTok profiles
By Derek Catron
|
March 23, 2023
Blueground job listing for content creator provides a high-profile example of travel’s efforts to use social media to build brand affinity and, maybe someday, boost bookings.
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News
/
Online
Tripadvisor launches marketing services for travel and non-travel brands
By Mitra Sorrells
|
September 21, 2022
Named Wanderlab, the division will operate as an independent studio that makes use of Tripadvisor’s first-party data, company resources and talent.
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News
/
Technology
PriceLabs acquires Rental Scale-Up in push to deliver vacation rental insights
By Jill Menze
|
August 25, 2022
With Rental Scale-Up, PriceLabs says it will be able to deliver vacation rental business practices and market data insights to the short-term rental industry.
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News
/
Online
Taking stock of LGBTQ+ travel
By Nicole Edenedo - Travel Weekly
|
July 5, 2022
Over the last two years, LGBTQ+ travelers have become more introspective about expectations and supplier marketing has become more inclusive.
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News
/
Online
Snapchat unveils dynamic ads service for travel advertisers
By Linda Fox
|
June 1, 2022
The social media platform says it will serve the most relevant ads to Snapchatters interested in travel.
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News
/
Online
Mitra Sorrells to become PhocusWire’s new editor in chief
By PhocusWire
|
April 25, 2022
She takes on the role from May 1, 2022, following the departure of the existing head of the brand’s editorial team, Kevin May.
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Interview
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Startups
STARTUP STAGE: Cray is a social-selling video app for travel
By Mitra Sorrells
|
March 8, 2022
Founded in June 2021, Cray pays a commission to video creators when a booking is made through their content.
Read More
News
/
Online
My Method... How to counter travel lulls with interactive video
By Matt Keating - VDX.tv
|
February 23, 2022
Switzerland Tourism used an omnichannel video campaign to position the country as a premier tourism destination.
Read More
News
/
Online
VIDEO: How destinations can consider new roles and strategies
By PhocusWire
|
January 10, 2022
Arguably the biggest challenge for a destination trying to market itself amid a global pandemic is how to do so when people can’t travel.
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News
/
Online
Lonely Planet axes legendary Thorn Tree travel community
By Kevin May
|
September 27, 2021
The site was created in 1996 as a mechanism for travelers to share recommendations and discuss destinations and services ahead of, during and after their trips.
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News
/
Online
Travel + Leisure debuts travel subscription service
By Jill Menze
|
September 8, 2021
Called Travel + Leisure Club, the subscription service offers members access to preferred pricing, concierge services, exclusive experiences and a magazine subscription for $9.95 per month.
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Sabre launches AI-based seat upgrade tool in collaboration with Google, Hopper
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The year in review and the year ahead presented by Phocuswright, PhocusWire and Miles Partnership
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Optimizing payments: Why travel revenue depends on it
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Google, Expedia, Travelport and Wego on AI risks, opportunities
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Travel insurtech startup BeSafe Group closes €3M round
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