Media

News / Online

Kayak, Tripadvisor on growing their in-house media studios

By Morgan Hines | September 19, 2023

In the last two years both Kayak and Tripadvisor have created content studios that are becoming a growing part of their overall businesses and spurring plans for future investment. Read More

News / Online

TikTok, Instagram, X: How travel startups use social media

By Morgan Hines | August 24, 2023

Travel startups have been using social media as a marketing tool for some time now. But with an ever-evolving social media spectrum, what remains useful? Read More

News / Online

Viator accounted for nearly half of Tripadvisor’s revenue in Q2

By Mitra Sorrells | August 2, 2023

Viator's revenue was up 59% in Q2 this year compared with 2022 and is now nearly on par with revenue from the Tripadvisor Core segment, which includes its flagship metasearch. Read More

Opinion / Online

How creative advertising can help sustain travel rebound

By Marissa Bernstein - Vistar Media | May 19, 2023

The competition among travel brands to capture the attention and loyalty of customers is fiercer than ever. To start making a lasting impression on consumers, travel brands must rethink their approach... Read More

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News / Online

Travel marketers still seeking higher TikTok profiles

By Derek Catron | March 23, 2023

Blueground job listing for content creator provides a high-profile example of travel’s efforts to use social media to build brand affinity and, maybe someday, boost bookings. Read More

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News / Online

Tripadvisor launches marketing services for travel and non-travel brands

By Mitra Sorrells | September 21, 2022

Named Wanderlab, the division will operate as an independent studio that makes use of Tripadvisor’s first-party data, company resources and talent. Read More

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News / Technology

PriceLabs acquires Rental Scale-Up in push to deliver vacation rental insights

By Jill Menze | August 25, 2022

With Rental Scale-Up, PriceLabs says it will be able to deliver vacation rental business practices and market data insights to the short-term rental industry. Read More

News / Online

Taking stock of LGBTQ+ travel

By Nicole Edenedo - Travel Weekly | July 5, 2022

Over the last two years, LGBTQ+ travelers have become more introspective about expectations and supplier marketing has become more inclusive. Read More

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News / Online

Snapchat unveils dynamic ads service for travel advertisers

By Linda Fox | June 1, 2022

The social media platform says it will serve the most relevant ads to Snapchatters interested in travel. Read More

News / Online

Mitra Sorrells to become PhocusWire’s new editor in chief

By PhocusWire | April 25, 2022

She takes on the role from May 1, 2022, following the departure of the existing head of the brand’s editorial team, Kevin May. Read More

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Interview / Startups

STARTUP STAGE: Cray is a social-selling video app for travel

By Mitra Sorrells | March 8, 2022

Founded in June 2021, Cray pays a commission to video creators when a booking is made through their content. Read More

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News / Online

My Method... How to counter travel lulls with interactive video

By Matt Keating - VDX.tv | February 23, 2022

Switzerland Tourism used an omnichannel video campaign to position the country as a premier tourism destination. Read More

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News / Online

VIDEO: How destinations can consider new roles and strategies

By PhocusWire | January 10, 2022

Arguably the biggest challenge for a destination trying to market itself amid a global pandemic is how to do so when people can’t travel. Read More

News / Online

Lonely Planet axes legendary Thorn Tree travel community

By Kevin May | September 27, 2021

The site was created in 1996 as a mechanism for travelers to share recommendations and discuss destinations and services ahead of, during and after their trips. Read More

News / Online

Travel + Leisure debuts travel subscription service

By Jill Menze | September 8, 2021

Called Travel + Leisure Club, the subscription service offers members access to preferred pricing, concierge services, exclusive experiences and a magazine subscription for $9.95 per month. Read More

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