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Travel marketers prepare for the rise of AI agents

By Morgan Hines | May 28, 2026

Executives from Expedia Group, OpenAI and The Trade Desk say travel marketers must adapt as AI agents become a bigger part of trip discovery and booking. Read More

News / Technology

Expedia Group expands Meta partnership amid push to connect social, booking

By Morgan Hines | May 19, 2026

The expanded collaboration follows the recent news that Expedia is a partner with TikTok for its new in-app booking, a sign of the OTA's focus on growing its B2B distribution strategy. Read More

News / Online

Expedia Group moves advertising unit under CMO Jochen Koedijk

By Morgan Hines | May 18, 2026

The move continues Expedia Group's reorganization following the merger of its B2B and supply businesses. Read More

News / Technology

TikTok formalizes in-app travel bookings with Booking.com, Expedia, Trip.com among partners

By Morgan Hines | May 12, 2026

TikTok GO brings in-app travel booking to 200 million U.S. users, compressing the path from video discovery to reservation. Read More

News / Technology

Chinese OTAs deploy AI for global push

By Phocuswright Research | April 7, 2026

Chinese AI services are not just following this global path, they are transforming interactions with consumers—and delivering a high degree of itinerary control to users. Read More

News / Technology

PhocusWire's travel tech news briefs: Amex GBT, Google, Agoda and more...

By PhocusWire | April 3, 2026

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Technology

Travel marketing's AI identity crisis

By Morgan Hines | April 2, 2026

Industry leaders at Phocuswright’s Travel Marketing AI Summit shared varying perspectives on the future of the funnel. Read More

News / Technology

Brands push for AI visibility, but influence remains uncertain

By Mark Frary | March 26, 2026

Although optimization strategies promise visibility in AI-generated answers, outcomes vary and are increasingly shaped by third-party signals. Read More

News / Technology

PhocusWire's travel tech news briefs: TourRadar, SAP Concur, HTS and more...

By PhocusWire | March 20, 2026

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Online

Mount, Popfly merge to support travel brands, creators

By Morgan Hines | February 6, 2026

Adventure content company Popfly will integrate Mount’s network into its own. Read More

News / Online

The next generation of travel in Asia: Trust, experience and the coming AI wave

By Yeoh Siew Hoon - WiT | October 13, 2025

Four voices from across Asia’s travel ecosystem examined how the new travel landscape is being reshaped by AI, authenticity and the fight for trust. Read More

News / Online

In-flight digital services provider Immfly acquires Data Clarity

By Abby Crotty | October 8, 2025

The companies said the strategic partnership will address the disconnected systems and siloed solutions that airlines struggle with. Read More

News / Technology

PhocusWire's weekly travel tech news briefs: Accor, Skyscanner, Mews and more...

By PhocusWire | August 29, 2025

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Distribution

Have TikTok and Booking.com just ‘nuked’ the travel funnel?

By Morgan Hines | August 28, 2025

Select U.S. users can now book hotel rooms through Booking.com directly on TikTok—and the platform has also launched TikTokGO for creators to earn travel commissions. Read More

News / Online

Three charts that reveal how digital sources shape destination decisions

By Phocuswright Research | August 27, 2025

Data from recent Phocuswright research reveals that in the decision-making journey, OTAs, general search engines and review platforms dominate as the most influential sources. Read More

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