Media

 alt='Mitra Sorrells to become PhocusWire’s new editor in chief'  Title='Mitra Sorrells to become PhocusWire’s new editor in chief'
News / Online
Mitra Sorrells to become PhocusWire’s new editor in chief
By PhocusWire | April 25, 2022
She takes on the role from May 1, 2022, following the departure of the existing head of the brand’s editorial team, Kevin May. Read More
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Interview / Startups
STARTUP STAGE: HeyCray is a social-selling video app for travel
By Mitra Sorrells | March 8, 2022
Founded in June 2021, HeyCray pays a commission to video creators when a booking is made through their content. Read More
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News / Online
My Method... How to counter travel lulls with interactive video
By Matt Keating - VDX.tv | February 23, 2022
Switzerland Tourism used an omnichannel video campaign to position the country as a premier tourism destination.   Read More
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News / Online
VIDEO: How destinations can consider new roles and strategies
By PhocusWire | January 10, 2022
Arguably the biggest challenge for a destination trying to market itself amid a global pandemic is how to do so when people can’t travel. Read More
 alt='Lonely Planet axes legendary Thorn Tree travel community'  Title='Lonely Planet axes legendary Thorn Tree travel community'
News / Online
Lonely Planet axes legendary Thorn Tree travel community
By Kevin May | September 27, 2021
The site was created in 1996 as a mechanism for travelers to share recommendations and discuss destinations and services ahead of, during and after their trips. Read More
 alt='Travel + Leisure debuts travel subscription service'  Title='Travel + Leisure debuts travel subscription service'
News / Online
Travel + Leisure debuts travel subscription service
By Jill Menze | September 8, 2021
Called Travel + Leisure Club, the subscription service offers members access to preferred pricing, concierge services, exclusive experiences and a magazine subscription for $9.95 per month. Read More
 alt='Phocuswright Europe 2021: Here's what to expect'  Title='Phocuswright Europe 2021: Here's what to expect'
News / Online
Phocuswright Europe 2021: Here's what to expect
By PhocusWire | June 23, 2021
Join us to hear how industry players have updated their playbook to compete in this new, unstable but promising environment. A second chance like this doesn’t come around very often. Read More
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Opinion / Online
Virtual connections: Building relationships with travelers to generate future demand
By Chris Blaine - Sojern | August 6, 2020
In a COVID-19 world, social media is not only an inexpensive way to reach large numbers of people, but a powerful opportunity to engage with potential customers and influence them to choose your... Read More
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News / Online
MMGY partners with Expedia, Sojern, ADARA to inspire post-COVID-19 trips
By Mitra Sorrells | June 19, 2020
The travel marketing agencies have created a campaign to boost recovery in several U.S. destinations. Read More
 alt='Destination X - How coronavirus will force destinations to stop overtourism'  Title='Destination X - How coronavirus will force destinations to stop overtourism'
News / Technology
Destination X - How coronavirus will force destinations to stop overtourism
By PhocusWire | April 28, 2020
The destruction caused by the coronavirus provides destinations an opportunity to make long-overdue smart and sustainable tourism decisions. Read More
 alt='Tripadvisor begins brand transformation with new course for Viator, executive shakeup'  Title='Tripadvisor begins brand transformation with new course for Viator, executive shakeup'
News / Online
Tripadvisor begins brand transformation with new course for Viator, executive shakeup
By Mitra Sorrells | January 23, 2020
Tripadvisor is embarking on a dramatic realignment aimed at helping the company preserve profitability and spur new growth as it deals with competition from Google and others and with evolving... Read More
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News / Distribution
Northstar Travel Group acquires Travel Technology Europe owner Centaur Media Travel
By PhocusWire | April 10, 2019
Northstar Travel Group acquires Centaur Travel Media, owner of the Business Travel Show and Travel Technology Europe. Read More
 alt='Shiji continues buying spree with acquisition of visual distribution platform Ice Portal'  Title='Shiji continues buying spree with acquisition of visual distribution platform Ice Portal'
News / Distribution
Shiji continues buying spree with acquisition of visual distribution platform Ice Portal
By Jill Menze | February 14, 2019
To help its hotel clients curate and distribute visual content, Shiji Group has acquired Ice Portal. Read More
 alt='Viator founder slams TripAdvisor over strategy'  Title='Viator founder slams TripAdvisor over strategy'
News / Online
Viator founder slams TripAdvisor over strategy
By Kevin May | December 8, 2017
TripAdvisor has been accused of neglecting its Viator tour and activity booking business by the man who created it in 1995. Read More
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News / Startups
VIDEO: PhocusWire PundIT Show - Episode 7
By Kevin May | November 23, 2017
The penultimate outing of the special PundIT Shows at The Phocuswright Conference is a terrific episode. Read More