Travel brands use social media channels such as Facebook,
Instagram, Messenger and WhatApp to interact with their customers and –
ultimately – to build relationships that drive future bookings.
As the director and travel industry manager at Meta, Sanjay
Bhatia has a clear view of those strategies and how they can be optimized.
Following his participation in a panel discussion on social
media at The Phocuswright Conference, Bhatia stopped by the PhocusWire studio
to share tips for brands.
In a discussion with PhocusWire editor in chief Mitra Sorrells,
Bhatia explains how brands can use Meta’s platforms to drive loyalty and app
downloads.
He also offers tips for working with content creators, and
he explains Meta’s efforts related to virtual reality and the metaverse – and how
travel brands can begin to learn how these technologies can be put to
use.
Watch the full discussion below.
Executive Interview: Meta