Sightseeing pass provider Leisure Pass Group
is rebranding as Go City, a move the company says comes in tandem with the
addition of new markets and an uptick in demand in those that are reopening.
Go City provides contactless, mobile passes
for entry to more than 1,000 attractions, tours, museums, observation decks,
cruises, theme parks and other experiences.
The product is now available in 25 cities
across four continents, with Amsterdam and Stockholm recently added.
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“As travel continues to rebound, we are
excited to grow our footprint and to continue to elevate the way people see and
experience the world's greatest destinations,” says Jon Owen, Go City CEO.
“Our digital-first approach provides the
freedom to ditch traditional, fixed itineraries as customers love the
combination of great savings and flexibility that we offer.”
The company says sales in some destinations
have surpassed 2019 demand. In the first half of 2021 compared to the same
period of 2019, Orlando saw a 49% increase in pass sales and Miami had a 56%
increase.
“Because of this confidence in our product,
customers feel more comfortable booking their travel further out - nearly 30%
of recent sales are for three or more weeks in the future. More importantly,
our customer satisfaction is as strong as ever,” Owen says.