While most sectors of the travel industry are enjoying a
resurgence compared with the depths of the pandemic, is it accurate to say travel
is “fully back”?
Northstar Travel Group’s editorial leaders share their answers to this question
— and what it even means for their sectors (including travel tech, business
travel, leisure, sports and meetings) to have fully rebounded.
Answers vary, whether one is looking at online bookings, innovation and
investments, supplier/adviser revenue, trip volume, hotel occupancy or some
other metric. But thanks to the wide adoption of virtual meetings and
interactions, some aspects of the travel industry look unlikely to ever return
to their pre-pandemic levels.
The panelists also share how recent rounds of layoffs and
concerns about a potential recession might impact travel companies and choices
The Northstar thought
- Mary Pat Sullivan, executive vice president of marketing for
Northstar Travel Group, and the panel’s moderator
- Rebecca Tobin, managing editor, Travel Weekly
- Eric Bowman, executive editor, TravelPulse
- Kenneth Shapiro, publisher/editor in chief, TravelAge West
- Jason Gewirtz, vice president, Sports Division, Northstar
Meetings Group; executive editor and Publisher, SportsTravel
- Elizabeth West, editorial director, BTN Group
- Loren Edelstein, vce president, Content Director, Northstar
- Mitra Sorrells, editor in chief, PhocusWire
Watch the video to learn whether travel is fully back.
Travel Talk: Is travel fully back?