Google and the United National World Tourism Organization will
work together on a multi-pronged strategy intended to help the global travel
and tourism industry recover.
The new agreement builds on pilot programs launched in the Middle East
and Africa starting last September.
Now the two organizations will host trainings for destination management
organizations around the globe using a new Capacity Building Curriculum that
has been developed by Google to help destinations use digital tools and data for
recovery. It was first used in April for a two-day training event for
representatives from 20 African National Tourism Organizations.
The curriculum is delivered by experts from Google’s travel and
advertising businesses and is tailored for the regions where it is offered,
with sessions on data collection and analysis, digital marketing and
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The new agreement will also bring an expansion to the Tourism
Accelerator Program designed by Google in partnership with UNWTO to help
destination leaders use data and market intelligence.
The two organizations first hosted an online accelerator event in
September 2020 focused on insights from South Africa, Kenya and Nigeria. In
December a similar online accelerator provided details for tourism leaders in
the United Arab Emirates, Saudi Arabia and Egypt. Now a third accelerator will
take place June 8 focused on Croatia, Greece, Portugal and Italy.
As part of the partnership Google will also provide ongoing
support for several UNWTO initiatives such as startup competitions that promote
innovation across travel and tourism. Google’s Travel Insights data also powers
part of the UNWTO's tourism recovery tracker. The two organizations also plan to
collaborate on research projects related to tourism.
“We’re honored to be working alongside UNWTO in this vital effort
to support the global travel sector on its path toward broader economic
recovery. It’s critical that both policymakers and businesses have the tools
and insights they need to reconnect with travelers in a digital environment,”
says Gianni Marostica, Google’s managing director for travel partnerships.
Secretary-General Zurab Pololikashvili: “The strong partnership between UNWTO
and Google will help put innovation and digital at the center of tourism’s
recovery. By working together, UNWTO and Google will empower destinations,
businesses and tourism workers to realize the power of data and market
intelligence, both increasingly important as global tourism looks to restart