Tourist Organization


REPORT: Influencing and activating travelers as travel recovers
REPORT: Influencing and activating travelers as travel recovers
By Hollis Thomases - PhocusWire | July 20, 2021
This exclusive report, produced by PhocusWire in association with TINT, examines what has come before and what comes next for travel brands as they utilize social to assist in their recovery efforts. Read More
News | Online
VIDEO: Road.Travel - Launch pitch at Phocuswright Europe 2021
VIDEO: Road.Travel - Launch pitch at Phocuswright Europe 2021
By PhocusWire | July 14, 2021
Establishing a new industry standard for car travels with curated routes and connecting travel destinations to in-car experiences. Read More
Interview | Online
VIDEO: The Data Appeal Company - Launch pitch at Phocuswright Europe 2021
VIDEO: The Data Appeal Company - Launch pitch at Phocuswright Europe 2021
By PhocusWire | July 8, 2021
The company's Data Appeal Studio is a data-driven destination analysis platform based on location and experience intelligence. Read More
Interview | Technology
The new rules for acquisition, experience and loyalty in travel
The new rules for acquisition, experience and loyalty in travel
By Ericka Podesta McCoy - Resonate | July 2, 2021
As brands navigate which consumers are likely to book a quick overnight over versus who’s itching to jump on a plane to cross the country, or even overseas, it will be critical to target messaging based... Read More
Opinion | Online
How to evolve destination marketing for the future of travel
How to evolve destination marketing for the future of travel
By Katie Anderson and Alli Bolger - Colle McVoy | June 28, 2021
We believe COVID‐19 is allowing the travel industry to reevaluate, readjust and reimagine the definition of sustainable travel and, as a result, what that could mean for the future of destination... Read More
Opinion | Online
simpleview-invests-in-stroll
Simpleview invests in location-based marketing company Stroll
By Linda Fox | May 28, 2021
Stroll helps destinations engage with visitors in real time based on their interests. Read More
News | Technology
google-unwto-partnership
Google, UNWTO partner to provide data and training to aid destinations in recovery
By Mitra Sorrells | May 24, 2021
The new agreement between Google and the UNWTO builds on pilot programs launched in the Middle East and Africa starting last September.  Read More
News | Online
Travel recovery and responsibility: A chance to do the right thing
Travel recovery and responsibility: A chance to do the right thing
By PhocusWire | May 17, 2021
With the COVID-19 pandemic putting the industry's operations on hold for over a year, some might hope that companies have used this time to think seriously about their role in climate change and other... Read More
News | Technology
destination-marketing-data
How to help DMOs transform travel through data and technology
By Luca Romozzi - Sojern | May 14, 2021
A modern approach to destination marketing is needed, especially in this upcoming recovery phase, combining technology and collaboration. Read More
Opinion | Technology
trip-com-group-marketing-hub
Trip.com Group creates new marketing hub for suppliers
By Mitra Sorrells | May 11, 2021
The "Star Hub" gives suppliers their own channel in Trip.com Group's mobile app where they can share products and promotions. Read More
News | Online
VIDEO: Capturing the social zeitgeist with Clubhouse for travel
VIDEO: Capturing the social zeitgeist with Clubhouse for travel
By PhocusWire | May 5, 2021
The audio-only meeting and discussion app has only been in the market since March 2020 but has since ignited speculation ranging from it being a podcast-killer to the future of customer engagement and... Read More
News | Online
WTTC Global Summit: Clarity, certainty and collaboration keys to travel recovery
WTTC Global Summit: Clarity, certainty and collaboration keys to travel recovery
By Mitra Sorrells | April 27, 2021
More than 600 leaders from travel, tourism, government and the private sector are gathered for the World Travel and Tourism Council's Global Summit in Cancun, the organization's first in-person event... Read More
News | Online
How tourism organizations can refresh their post-pandemic data strategy
How tourism organizations can refresh their post-pandemic data strategy
By Piyush Shrivastava - Adara | April 14, 2021
Many destination marketers have been operating in a state of waiting. Waiting for the pandemic to subside, for travel to begin in earnest and for social distancing limitations to be relaxed. Read More
Opinion | Technology
Sounding Off: Travelers may have other goals than doing the right thing
Sounding Off: Travelers may have other goals than doing the right thing
By PhocusWire | April 9, 2021
The best hope that anyone can have right now is that people will actually come through on the industry's desire to capitalize on pent-up demand AND do so in a way that at least illustrates signs of a... Read More
Interview | Online
"Marketing of Care" and the future of tourism
"Marketing of Care" and the future of tourism
By Michael Becker and Adam Hanft | April 5, 2021
In a post-pandemic world, Marketing of Care can help travel marketers promote destinations through a holistic approach that relies on hyper-local data as well as rational and emotional factors. Read More
Opinion | Online
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