Tourist Organization

News / Technology

Research suggests tours are the most prepared for AI search

By Abby Crotty | July 21, 2026

An audit performed by Obvlo found that only 23 out of 100 travel brands were AI ready. Read More

News / Technology

PhocusWire's travel tech news briefs: Expedia Group, Apaleo, Klook and more...

By PhocusWire | July 17, 2026

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

Interview / Startups

Startup Stage: Loook wants to be the storytelling layer for in-destination discovery

By Cathy Walsh | June 15, 2026

Loook is building a GPS-enabled storytelling platform that automatically delivers location-based stories to travelers as they move through destinations, helping tourism organizations extend engagement... Read More

News / Startups

Meet the 17 finalists of the 2026 Global Startup Pitch

By PhocusWire | May 29, 2026

Finalists will compete in person at Phocuswright Europe, and winners from each region will deliver showcase presentations at WiT Singapore. Read More

News / Startups

Airbnb leads $58M investment in WeRoad

By Linda Fox | May 27, 2026

The investment will go towards WeRoad's expansion to the U.S. marking its first push outside Europe. Read More

Interview / Online

CEO Spotlight: Jeremy Sampson of The Travel Foundation

By Linda Fox | April 22, 2026

Jeremy Sampson of The Travel Foundation shares where the industry is with its sustainability attitudes and efforts. Read More

News / Technology

Envisioning travel in 2046: Industry leaders map the future

By PhocusWire | April 13, 2026

A joint report from Phocuswright and ITB Berlin shares insights on the future of travel and tourism based the inaugural Leadership Exchange event held at ITB Berlin 2026. Read More

News / Technology

Chinese OTAs deploy AI for global push

By Phocuswright Research | April 7, 2026

Chinese AI services are not just following this global path, they are transforming interactions with consumers—and delivering a high degree of itinerary control to users. Read More

News / Distribution

Rethinking travel's engagement in global issues

By Linda Fox | March 20, 2026

A session at ITB Berlin focused on overlapping global challenges, the need for escapism and heightened consumer awareness around safe destinations. Read More