Tourist Organization

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News / Online
VIDEO: How destinations can consider new roles and strategies
By PhocusWire | January 10, 2022
Arguably the biggest challenge for a destination trying to market itself amid a global pandemic is how to do so when people can’t travel. Read More
VIDEO: Climate change is an inconvenient truth for travel
News / Technology
VIDEO: Climate change is an inconvenient truth for travel
By PhocusWire | November 22, 2021
This session at The Phocuswright Conference is an uncomfortable listen for any brand or executive who knows they could and should be doing better around sustainability. Read More
Hot 25 Startups 2022: Data Duopoly
Interview / Startups
Hot 25 Startups 2022: Data Duopoly
By PhocusWire | November 15, 2021
Data Duopoly incentivises visitors to explore, and we gather powerful data insights to shape venues' future. Read More
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News / Distribution
Travel industry urged to be more ambitious on sustainability
By Linda Fox | November 11, 2021
A Roadmap to Net Zero report from the WTTC and Accenture says some elements of travel could fully decarbonize before 2030. Read More
Creators help travel brands connect with customers
From Our Partners / Online
Creators help travel brands connect with customers
By Michello Bruno | November 11, 2021
With loyalty up for grabs and leisure travel becoming a critical revenue source with waning business travel, one strategy gaining traction is for travel brands to engage audiences with relatable stories... Read More
The Phocuswright Conference 2021 - five questions for tourism policy executives
News / Online
The Phocuswright Conference 2021 - five questions for tourism policy executives
By PhocusWire | November 2, 2021
A panel this year, focusing on tourism policy and government planning, features Isabel Hill (U.S. Department of Commerce), Stacy Ritter (Greater Fort Lauderdale CVB) and Margo Yates... Read More
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News / Online
Is the neoluxury traveler leading industry recovery?
By Linda Fox | October 18, 2021
The neoluxury traveler is demanding an experience throughout the travel process and the trip itself. Read More
Holiday travel is happening: Here's what marketers need to know
From Our Partners / Distribution
Holiday travel is happening: Here's what marketers need to know
By Google | October 6, 2021
While consumers remain cautious, the industry is in a better place than it was a year ago, and travel marketers have much to look forward to as vaccination rates climb and travelers emerge from... Read More
VIDEO: Location targeting as a travel marketing tactic
News / Technology
VIDEO: Location targeting as a travel marketing tactic
By PhocusWire | September 14, 2021
Even with the looming threat of Big Tech hanging over the technical capabilities of travel brands to target consumers in a destination, brands still have plenty of tactics at their disposal. Read More
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News / Online
The role of data and tech in transforming a destination experience
By Yeoh Siew Hoon - WebInTravel | September 14, 2021
The new chief technology officer for the Singapore Tourism Board shares the organization’s digital transformation and innovation roadmap.  Read More
Tackling unconscious bias in travel marketing
Opinion / Online
Tackling unconscious bias in travel marketing
By Lizzy Duffy Anderson - Sparkloft Media | September 13, 2021
We know it helps everyone to see themselves in an advertisement to better imagine a meaningful and momentous vacation. Yet, far‐too‐often, there’s something missing. Read More
VIDEO: Travel marketing under threat from Big Tech data changes
News / Technology
VIDEO: Travel marketing under threat from Big Tech data changes
By PhocusWire | September 7, 2021
Location marketing has become a useful tool for travel brands to understand where their customers are and what their purchase intent might be. But big changes are coming. Read More
REPORT: Influencing and activating travelers as travel recovers
From Our Partners / Online
REPORT: Influencing and activating travelers as travel recovers
By Hollis Thomases - PhocusWire | August 25, 2021
This exclusive report, produced by PhocusWire in association with TINT, examines what has come before and what comes next for travel brands as they utilize social to assist in their recovery efforts. Read More
Tripadvisor and Airbnb join Google as local search powerhouses
News / Online
Tripadvisor and Airbnb join Google as local search powerhouses
By Kevin May | August 23, 2021
Google is the web service of choice for the vast majority of consumers looking for information on local businesses and activities - but a new survey indicates other brands are definitely in the... Read More
As consumers gear up for open banking are we now ready for open traveler?
Opinion / Technology
As consumers gear up for open banking are we now ready for open traveler?
By Tony Evans - TProfile | August 19, 2021
Open traveler models could spur action in other markets, by encouraging traveles to look at other third party providers offering products such as financial services and payment options. Read More