Tourist Organization

neoluxury-traveler
News / Online
Is the neoluxury traveler leading industry recovery?
By Linda Fox | October 18, 2021
The neoluxury traveler is demanding an experience throughout the travel process and the trip itself. Read More
Holiday travel is happening: Here's what marketers need to know
From Our Partners / Distribution
Holiday travel is happening: Here's what marketers need to know
By Google | October 6, 2021
While consumers remain cautious, the industry is in a better place than it was a year ago, and travel marketers have much to look forward to as vaccination rates climb and travelers emerge from... Read More
VIDEO: Location targeting as a travel marketing tactic
News / Technology
VIDEO: Location targeting as a travel marketing tactic
By PhocusWire | September 14, 2021
Even with the looming threat of Big Tech hanging over the technical capabilities of travel brands to target consumers in a destination, brands still have plenty of tactics at their disposal. Read More
wit-singapore-tourism-cto
News / Online
The role of data and tech in transforming a destination experience
By Yeoh Siew Hoon - WebInTravel | September 14, 2021
The new chief technology officer for the Singapore Tourism Board shares the organization’s digital transformation and innovation roadmap.  Read More
Tackling unconscious bias in travel marketing
Opinion / Online
Tackling unconscious bias in travel marketing
By Lizzy Duffy Anderson - Sparkloft Media | September 13, 2021
We know it helps everyone to see themselves in an advertisement to better imagine a meaningful and momentous vacation. Yet, far‐too‐often, there’s something missing. Read More
VIDEO: Travel marketing under threat from Big Tech data changes
News / Technology
VIDEO: Travel marketing under threat from Big Tech data changes
By PhocusWire | September 7, 2021
Location marketing has become a useful tool for travel brands to understand where their customers are and what their purchase intent might be. But big changes are coming. Read More
REPORT: Influencing and activating travelers as travel recovers
From Our Partners / Online
REPORT: Influencing and activating travelers as travel recovers
By Hollis Thomases - PhocusWire | August 25, 2021
This exclusive report, produced by PhocusWire in association with TINT, examines what has come before and what comes next for travel brands as they utilize social to assist in their recovery efforts. Read More
Tripadvisor and Airbnb join Google as local search powerhouses
News / Online
Tripadvisor and Airbnb join Google as local search powerhouses
By Kevin May | August 23, 2021
Google is the web service of choice for the vast majority of consumers looking for information on local businesses and activities - but a new survey indicates other brands are definitely in the... Read More
As consumers gear up for open banking are we now ready for open traveler?
Opinion / Technology
As consumers gear up for open banking are we now ready for open traveler?
By Tony Evans - TProfile | August 19, 2021
Open traveler models could spur action in other markets, by encouraging traveles to look at other third party providers offering products such as financial services and payment options. Read More
What destinations can do about Apple's location data overhaul
Opinion / Technology
What destinations can do about Apple's location data overhaul
By Nikolai Scholz - Adara | August 3, 2021
Building a strategy that isn’t solely reliant on IP address is a smart investment in the future, especially for travel organizations that use location data for targeting and information-gathering. Read More
How airports must adapt to ensure a seamless intermodal journey
Opinion / Distribution
How airports must adapt to ensure a seamless intermodal journey
By David Gunnarsson - Dohop | August 2, 2021
Seamless intermodal connectivity in Europe, as well as the rest of the world, comes with many challenges, barriers and problems to overcome. Read More
VIDEO: Road.Travel - Launch pitch at Phocuswright Europe 2021
Interview / Online
VIDEO: Road.Travel - Launch pitch at Phocuswright Europe 2021
By PhocusWire | July 14, 2021
Establishing a new industry standard for car travels with curated routes and connecting travel destinations to in-car experiences. Read More
VIDEO: The Data Appeal Company - Launch pitch at Phocuswright Europe 2021
Interview / Technology
VIDEO: The Data Appeal Company - Launch pitch at Phocuswright Europe 2021
By PhocusWire | July 8, 2021
The company's Data Appeal Studio is a data-driven destination analysis platform based on location and experience intelligence. Read More
The new rules for acquisition, experience and loyalty in travel
Opinion / Online
The new rules for acquisition, experience and loyalty in travel
By Ericka Podesta McCoy - Resonate | July 2, 2021
As brands navigate which consumers are likely to book a quick overnight over versus who’s itching to jump on a plane to cross the country, or even overseas, it will be critical to target messaging based... Read More
How to evolve destination marketing for the future of travel
Opinion / Online
How to evolve destination marketing for the future of travel
By Katie Anderson and Alli Bolger - Colle McVoy | June 28, 2021
We believe COVID‐19 is allowing the travel industry to reevaluate, readjust and reimagine the definition of sustainable travel and, as a result, what that could mean for the future of destination... Read More