Tiqets doubles investment in attraction booking service with new $23M round

Tiqets has received $23 million in funding, putting it in top three most well-funded tours and activities startups.

The funding for the Netherlands-based business was led by HPE Growth Capital and also saw the participation of other existing shareholders.

This latest round, which comes on top of $17 million Tiqets raised in May 2017, will go towards technology development as well as to drive further growth.

The total now raised by the Tiqets has reached $45 million since its launch.

The company launched in 2015 with a view to enabling consumers to book admission tickets for high-volume attractions in major cities around the world.

Tiqets joins well-funded companies in the segment such as Hong Kong-based Klook, which raised $200 million in August this year, and GetYourGuide's funding of $75 million a year ago.

According to Phocuswright research, the tours & activities market is worth $160 billion and continues to grow by double digits every year.

Tiqets aim is to enable the top 10,000 attractions in the world to be bookable via digital channels before going after the long-tail. The company says it currently has more than 2,000 venues across 140 cities which are bookable.

The startup up also recently announced that it is a partner for Reserve with Google, making its attraction tickets bookable in search, maps and via the Google Assistant.

Speaking to PhocusWire during the Arival Conference in September, chief executive Luuc Elzinga said it isn’t just about bringing businesses into the digital age but also adding value to them and helping them improve their yield.

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