Chief technology officers have become increasingly pivotal figures in the travel industry over the course of the last 25 years - with perhaps more operational responsibility than any other role in a business.
But their position isn't just about being the top nerd within a company - it encompasses other roles and functions, many of which sit outside the what might be considered the skills of a technical whizz.
A great chief technology officer can be a critical driver behind a technology company’s success.
But the bad version can lead to stalled projects, high turnover, and poor quality software.
But what traits actually make up a great CTO?
Generic characteristics like a strong work ethic have their place of course, but the role of a CTO is intricate, encompassing far more than just coding and project management.