As cross-border travel picks up and airlines and channels vie for customers, many are accelerating efforts to modernize their customer experience.
To do that many are focusing on creating a shopping environment that offers the same ease, transparency and personalization that consumers have come to expect from more traditional retail brands – and doing so requires a mix of technologies and content strategies.
More than 400 airlines and 100 sales channels use solutions from ATPCO for their brands’ shopping experience.
At the company’s Elevate Summit, PhocusWire senior reporter Mitra Sorrells moderated a panel on "The quest for the ultimate retailing experience” to dig into what’s currently happening and what is in the works for the future.
Participants include Anthony Salomone, director of product at Kayak, Rob Brown, senior director of B2B strategy and services at Southwest Airlines, and Tye Radcliffe, vice president of product strategy at Accelya.
Hear how these companies are using technology to improve the shopping experience, the role of NDC in retailing, and what’s coming next regarding things such as artificial intelligence and self-sovereign identity.
The full interview is included below...
The quest for the ultimate travel retailing experience