Arcube, ImpersonAlly, Acai and Nowadays were recognized this week as winners of travel technology competitions held at TravelTech Show and Business Travel Show Europe. The co-located events took place this week at Excel London.
TravelTech Show named Arcube the winner of its 2026 Trailblazer Awards. Based in Manchester, Arcube provides a platform that gives airlines access to more than 16 ancillary products through one integration.
“We help travel companies sell travel extras, things like lounges, eSIMs, car rentals, in a much simpler way,” said Arcube CEO Prithveesh Reddy. “They don't need to spend years trying to build this themselves. Instead, they could do it in weeks and generate a new stream of revenue.”
Reddy said the recognition is expected to help the company attract new partners and investors.
“This win will bring us a lot of inbound from potential partners who want to use our technology, but it's also great to speak to some of the investors in the room,” he said. “As we continue to scale, we will need growth capital, and being recognized by an institution like this goes a long way in the travel industry.”
In addition to the award, Arcube will receive a complimentary stand and speaking opportunity at TravelTech Show 2027, a startup ticket to Phocuswright Europe 2027 and mentorship from the judges.
The Trailblazer Awards featured a “Dragons' Den”-style showcase in which entrants pitched their businesses to a panel of judges.
The companies were judged by Pete Comeau, managing director of Phocuswright; Suzanna Chiu, head of Amadeus Ventures at Amadeus IT Group; Andreas Nau, partner at Ennea Capital Partners; Kimberly Newbury, vice president of Global Travel Technology Group and Roopak Pati, managing director of investment banking, technology, media and communications at Oppenheimer.
The TravelTech Show People's Choice award went to ImpersonAlly, whose AI-driven platform helps companies identify and combat online brand impersonation, phishing attacks and misinformation across multiple channels.
The other finalists were Cumbaya, Drifter, Hotelblock.ai, Kudos Travel Technology and Rebookify.
Business Travel Show Europe Innovation Faceoff 2026
Separately, Acai was named the winner of the Business Travel Innovator 2026 award at this year’s Business Travel Show Europe Innovation Faceoff. The company provides an AI platform that automates travel operations for travel management companies and travel agencies.
The competition featured nine companies showcasing technology designed to solve challenges facing corporate travel buyers and meetings professionals.
Acai also won the TravelTech Show Trailblazer Award in 2025.
“Winning the Trailblazer Award last year changed our business trajectory in ways we didn't fully anticipate,” said Ron Glickman, head of sales at Acai. “Winning the Business Travel Show Europe Innovation Faceoff this year means what we've built since then, and what we're about to show the industry, has genuinely moved the needle.”
The Innovation Faceoff was judged by Andy Hoskins, editor-in-chief of The Beat; Keesup Choe, CEO of PredictX; Benjamin Park, executive director of travel and sustainability at Parexel International and Carine Morin, regional travel manager, EMEA, at ServiceNow.
The Business Travel Show Europe People's Choice 2026 award went to Nowadays, whose AI-powered platform helps companies manage meetings and events by automating venue sourcing, contract negotiations and other event planning tasks.
Nowadays previously won both the Business Travel Innovator and People's Choice awards at Business Travel Show America and Business Travel Show APAC.
Other finalists in the Business Travel Show Europe competition were Direct Travel, Groupize, Kayak for Business, SeatCash, Thrust Carbon, Travel Code and Versa.
*TravelTech Show and Business Travel Show are PhocusWire sister brands within Northstar Travel Group.