After a one-year hiatus, the European travel industry is ready for a fresh, new start.
But recharging after a long and painful pause is a lengthy process. Internal and external forces are still in play, creating a rift between recovery and retreat.
The rebound will be uneven at the onset, considering the maze of restrictions, protocols, health passports, and testing that still needs to be navigated. And how do you regain the talent you have lost and rebuild the broken supply chain?
The travel industry has certainly survived its share of drama through the years, but the pandemic has left everyone hanging in suspense. Now is the time for travelers and destinations, suppliers and distributors, tech providers and platforms to flip the page.
The theme of Phocuswright Europe 2021, "Writing the Sequel," challenges our industry to learn from its past accomplishments and mistakes and aim for a happily ever after. Now is your best shot to improve service and solve problems that may have existed for decades, while also tackling a whole new list of challenges and aspirations.
The past version was fine, but the sequel should be even better – more satisfied travelers, safer and secure transportation, desirable accommodations, improved service, sustainable destinations, and efficient processes.
In the sequel, expect:
- Changes in money flow and business models
- The dismantling of old power structures
- A rise in automation that transforms human processes
- New standards and rules that can unite travel or potentially divide us
- Challenges in meeting traveler expectations at the precipice of a post-pandemic world
For a year, European travel companies suffered, closed ranks, and pivoted as best they could. Now is the time to reclaim your potential. Travelers are ready to pounce on their first opportunity to travel, and the industry must be poised to meet that pent-up demand. Getting unstuck is the first step toward recovery.
Phocuswright Europe 2021: Writing the Sequel will gather key industry stakeholders throughout the region and the globe to discuss the next phase in travel.
Join us to hear how industry players have updated their playbook to compete in this new, unstable but promising environment. A second chance like this doesn’t come around very often.
Pre-show analysis
PhocusWire has examined some of the key discussion areas ahead of the event:
Session highlights
Monday, June 28:
Tuesday, June 29:
Wednesday, June 30:
Other program highlights
Phocuswright Europe 2021
Program, Speakers, Who's Coming, Registration and more.