Cheap smartphones, cheap data and a proliferation of mobile
payment options are spurring massive adoption of mobile shopping in India.
Travel is one of the most prominent categories, with about
40% of the $32 billion Indian travel market conducted online through online
travel agencies and directly with suppliers.
But there is still vast room for growth in this still-emerging
market.
Phocuswright estimates nearly 50% of travel in India will be
booked online by 2022, and primarily on mobile.
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At The Phocuswright Conference, Phocuswright research
analyst for Asia Pacific Chetan Kapoor shared these findings and then talked
to two of India’s leading travel executives, Rajesh Magow, co-founder and CEO
for India at MakeMyTrip, and Dhruv Shringi, co-founder and CEO of Yatra, about the
outlook for mobile, corporate travel, voice and more.
See the full video of the Center Stage discussion below,
followed by Magow’s conversation with PhocusWire editor in chief Kevin May in
the PhocusWire Studio.
Phocuswright Research: India + Executive Interview
PhocusWire @ Phocuswright 2018 - MakeMyTrip on capturing the next wave of consumers