You may or may not be what you eat, but it’s fair to say that you are how you holiday.
Travel is an inherently personal experience full of choices, each one reflecting our values, identity and ambitions.
Bad decisions can taint an entire trip; good decisions make us excited to tell others about our unforgettable experiences.
Consequently, consumers spend a lot of time researching their choices, visiting review sites and gathering comments on social media.
But there’s one factor that will almost always have the biggest influence: the word of a friend with similar interests and values.
This paper explores the power of personal recommendations in the travel sector, as well as the best way to convert travelers to brand advocates and how to best use tools like NPS to drive new customer acquisition.
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