Apple's update events aren't perhaps what they used to be under Steve Jobs but they still command a fair amount of attention.
This week's unveiling of a big software update for the "iPhone experience" had the usual enhancements to the core software, apps, etc., but it also came with a sizable upgrade to the core Apple Maps platform.
Alongside navigation and exploring tools for the new Apple Maps, guides are being introduced into the app for the first time.
This will include details on places to visit in a destination, popular attractions, restaurants and other things to do.
Providers for the travel-related content include mainstream media outlets such as the Washington Post, alongside specialists in particular genres (for foodies, for example) and Lonely Planet.
Cities that the publisher has created guides for include San Francisco, Los Angeles, New York and London.
The software upgrade is expected to be made available later this year for the iPhone, and then iPad and laptop operating systems.