We spoke to destination management expert Doug Lansky in the first few weeks of the pandemic.
Himself recovering from the virus at the time, he told us in the third episode of InPhocus about how destinations could use the period of an almost-total industry shutdown to reflect and tackle some of tourism's ingrained problems.
This conversation inspired both Lanksy and PhocusWire to create Destination X, a series of articles where he would look at a particular element of the destination landscape and the brands within it and offer solutions to how problems could be solved.
With the Destination X series now paused as the industry attempts to get back on its feet (AKA "recovery mode"), we wanted to reflect with Lansky on how the series had been received and his hopes, three months on, for the future.
PhocusWire's Kevin May hosts this episode of InPhocus.