In Phocus Podcast

In Phocus is a regular dissection of the news, issues and trends in travel and technology, featuring interviews with industry executives and entrepreneurs and hosted by PhocusWire editors. Check back weekly for new episodes.

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Most Recent Episodes - Season 7

CEO Spotlight: Filip Filipov of OAG

Less than a year into leading OAG, CEO Filip Filipov sat down with PhocusWire's Linda Fox and the thing that's actually surprised him isn't AI, it's customers.

Preferences are outrunning what technology can deliver, on both consumer and B2B sides. The industry, he says, is chasing customers' dreams of what a product could be rather than what's currently buildable.

AI adoption matched his expectations directionally but beat them on speed — marketing, finance, and commercial teams picked it up as fast as engineering did.

But he pushes back on treating adoption as even across the industry. A startup with the right people moves fast. A decades-old institution carrying legacy process and PII constraints is often capped at Copilot in Word. He's also skeptical of "AI" as a catch-all, lumping product, technology, and distribution together as if they're one thing.

The conversation also covers the CEO role's personal weight and where he sees real innovation in travel.

The new rules of travel discovery in the age of AI with Propellic and Stiplo

Generative AI is transforming how travelers discover and book trips, according to a PhocusWire interview with John Matson, chief revenue officer of Propellic, and Carlo del Mistro, founder of Stiplo.

Del Mistro said hotel owners often contact his company after finding their property missing from ChatGPT results. He likened today's AI visibility landscape to early SEO, when ranking drivers were poorly understood and constantly shifting. Matson said tracking is still early stage, though statistically relevant measurement is now possible to show movement on specific prompts.

Generative engine optimization (GEO) is growing in importance alongside traditional SEO, which both speakers said still plays a major role, depending on the LLM used. AI referral traffic remains small but is growing exponentially, with higher conversion since those visitors arrive already qualified.

On suppliers versus OTAs, Matson said he is bullish on suppliers, who can build products from physical assets and retain first party data.

Travel's AI winners and losers: the debate continues

Artificial intelligence is reshaping how travelers discover and book trips, but a critical question remains unresolved: will AI reinforce the industry's biggest players or tear down their advantages? In this episode, two of travel tech's most vocal commentators bring their ongoing public debate into the studio.

Mario Gavira, chief marketing officer of Travelier, argues that AI is more likely to strengthen dominant OTAs and hotel groups than displace them. He points to their tech infrastructure, loyal customer bases and unique inventory as durable moats. In his view, AI simply becomes another marketing and booking channel, one the biggest brands are well positioned to exploit.

Christian Watts, founder and CEO of Magpie, pushes back hard. He believes AI agents will fundamentally change the shopping experience, replacing endless search results with a handful of tailored options chosen on a traveler's behalf. That shift, he argues, could erode the advantages today's leaders depend on.

The conversation moves through some of the industry's most contested questions: whether loyalty programs still matter when an agent can compare offers instantly, what role Google plays as AI reshapes discovery and whether AI platforms become the next gatekeepers travel brands have to negotiate with.

Recorded live at Phocuswright Europe 2026 in Barcelona and hosted by PhocusWire's Linda Fox, this episode captures a debate that's been building across a series of opinion pieces for the past 18 months, now playing out face to face.