Trade Association

VIDEO: The Data Appeal Company - Launch pitch at Phocuswright Europe 2021
Interview / Technology
VIDEO: The Data Appeal Company - Launch pitch at Phocuswright Europe 2021
By PhocusWire | July 8, 2021
The company's Data Appeal Studio is a data-driven destination analysis platform based on location and experience intelligence. Read More
How to evolve destination marketing for the future of travel
Opinion / Online
How to evolve destination marketing for the future of travel
By Katie Anderson and Alli Bolger - Colle McVoy | June 28, 2021
We believe COVID‐19 is allowing the travel industry to reevaluate, readjust and reimagine the definition of sustainable travel and, as a result, what that could mean for the future of destination... Read More
VIDEO: Capturing the social zeitgeist with Clubhouse for travel
News / Online
VIDEO: Capturing the social zeitgeist with Clubhouse for travel
By PhocusWire | May 5, 2021
The audio-only meeting and discussion app has only been in the market since March 2020 but has since ignited speculation ranging from it being a podcast-killer to the future of customer engagement and... Read More
How tourism organizations can refresh their post-pandemic data strategy
Opinion / Technology
How tourism organizations can refresh their post-pandemic data strategy
By Piyush Shrivastava - Adara | April 14, 2021
Many destination marketers have been operating in a state of waiting. Waiting for the pandemic to subside, for travel to begin in earnest and for social distancing limitations to be relaxed. Read More
Sounding Off: Travelers may have other goals than doing the right thing
Interview / Online
Sounding Off: Travelers may have other goals than doing the right thing
By PhocusWire | April 9, 2021
The best hope that anyone can have right now is that people will actually come through on the industry's desire to capitalize on pent-up demand AND do so in a way that at least illustrates signs of a... Read More
travalyst-coalition-report
News / Online
Prince Harry-backed Travalyst coalition urges industry collaboration to “rebuild more responsibly”
By Mitra Sorrells | January 29, 2021
Former Skyscanner CEO Bryan Dove is now chairing the coalition, working alongside Prince Harry, The Duke of Sussex, who launched it in 2019 with Booking.com, Skyscanner, Trip.com Group, Tripadvisor and... Read More
VIDEO: Using tech to go from overtourism to sustainable tourism
News / Technology
VIDEO: Using tech to go from overtourism to sustainable tourism
By PhocusWire | January 13, 2021
Now is the time for destinations to build strategies to manage the recovery and avoid some of the problems that developed as a result of too many tourists flooding popular areas. Read More
The future always belongs to the leaders who shape it
From Our Partners / Technology
The future always belongs to the leaders who shape it
By Alexander Vassilikos - Hellenic Chamber of Hotels | October 26, 2020
Greek tourism capitalized on its credibility and created an invaluable legacy for the country, prepared to play a leading role in the days when global tourism recovers. Read More
business-travel-recovery
News / Distribution
Travel buyers estimate significant reduction in 2021 business travel volumes
By Linda Fox | October 2, 2020
Business travel is beginning to return, but more than a third of travel buyers say decreases of as much as 70% are possible. Read More
travel-experience
Interview / Distribution
Sounding Off: Changing the message to nudge consumers back to travel
By PhocusWire | September 18, 2020
Perhaps there are things the industry can do now to help consumers calculate the risk of travel. Read More
eu-tourism-manifesto
News / Distribution
European tourism bodies plead for coordinated travel restrictions
By Linda Fox | September 9, 2020
The call follows one from the European Commission last week, which wants a coordinated approach to travel restrictions and to help the recovery of economies across Europe. Read More
As fewer people fly, destination marketing becomes a domestic game
Opinion / Technology
As fewer people fly, destination marketing becomes a domestic game
By Bill Obreiter - ADARA | September 8, 2020
For destination marketers, it’s critical to understand how to navigate this new world, where fewer people will be flying.  Read More
VIDEO: New Reality With... Elliott Ferguson of Destination D.C.
News / Online
VIDEO: New Reality With... Elliott Ferguson of Destination D.C.
By PhocusWire | August 26, 2020
The next guest on the New Reality With... series is Elliott Ferguson, CEO of Destination D.C, one of the most high-profile destination and tourism organizations in the world. Read More
InPhocus, episode 17 - Destinations, it's over to you now
News / Technology
InPhocus, episode 17 - Destinations, it's over to you now
By PhocusWire | July 10, 2020
With the Destination X series now paused as the industry attempts to get back on its feet (AKA "recovery mode"), we wanted to reflect with its producer Doug Lansky on how the series had been received... Read More
hospitality-travel-diversity
News / Distribution
Hospitality and travel companies sign workplace diversity pledge
By Linda Fox | July 7, 2020
Fifteen travel and hospitality companies have signed up so far, including Bourne Leisure, Hilton and InterContinental Hotels Group. Read More