Many in the industry are now at the stage where more of them are directly being hit by the physical effects of the coronavirus, either personally or their family members and friends.
The global death rate remains, thankfully, low but the anxiety and physical impact of the virus is clear to anyone that has lived - or is living - through it.
PhocusWire spoke to Doug Lansky, a Sweden-based destination management expert, last September during our theme month on that subject.
After learning that he'd contracted the coronavirus and subsequently got through the symptoms, we asked if he would be happy to give us an account of his own experience with it and, secondly, share his perspective on the current climate for destinations and what could (or should) happen next.
Tellingly, he believes destinations have an opportunity at the moment to massively rethink how they use technology and tourism modeling to understand how to manage their cities and attractions in a better way, once the pandemic is over and some semblance of order resumes.
The full interview is included in the latest episode of InPhocus, hosted by PhocusWire's Kevin May and Charuta Fadnis, Phocuswright's head of research.
InPhocus
PhocusWire and Phocuswright come together for a regular dissection of the news, issues and trends in travel, tourism, hospitality and technology.