There are few true two-sided B2B marketplaces in travel that fully engage buyers and sellers, often pairing sources of supply and demand that would otherwise have no awareness of, or access to, one another. Bedbanks fill that void.
There are
countless methods available to consumers seeking accommodation. If they are familiar with a specific brand or property, they may choose to book directly.
However, for those traveling to an unfamiliar destination, booking multiple destinations
or a package, it’s likely that somewhere in the process, a travel seller will be used.
Beyond “brand.com” booking channels, a considerable portion of the travel seller universe relies on a marketplace that becomes their catalog of product
– the bedbank.
That same bedbank simultaneously assists hoteliers by extending their distribution to new sellers, in more markets, many beyond the scope of a hotel’s sales and marketing strategy and resources.
An optimized bedbank
satisfies many needs, but one of its most important roles is creating TRUST. The travel sellers rely on the bedbank to host a portfolio of qualified hotel inventory that is accurately described and fairly priced.
Similarly, hotel suppliers
rely on the bedbank to build relationships with dependable sellers that will effectively promote and merchandise their products.
This PhocusWire/Hotelbeds report is a comprehensive overview of the bedbank sector, including details on the processes involved, a history of the model, discussion on the issue of rate parity and analysis on how the market might develop in the future.
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