5 ways travelers are using GenAI

Among digital travelers, generative artificial intelligence has taken the lead in general usage (not only for travel) when compared to other advanced technologies such as virtual reality and augmented reality.

Despite being the most nascent, 39% of respondents have used it for any purpose according to Phocuswright’s research report Travelers and Tech 2024: GenAI, VR and More.

Users of advanced tech tend to travel more often, skew younger and have household incomes that tend to be higher. But the important question our latest research answers is how they are using generative AI in the travel process. Here’s a sneak peek at what we found.

Phocuswright’s Travelers and Tech 2024: GenAI, VR and More is part of a comprehensive consumer research study delving into how travel consumers use technology in their trip planning and execution. The first report in the study examines travelers’ general attitudes toward and usage of technologies, while this report is more focused on specific tools and tech.