Trip.com has released Trip.Planner, an artificial intelligence-powered (AI) travel planning initiative that enables consumers to build personalized trips.
Travelers can begin planning with three questions around destination, trip duration and travel style.
The company said Trip.Planner acts as a concierge and offers real-time transport integration including pricing, availability and descriptions as well as live availability for restaurants, hotels and attractions.
Recommendations are also destination specific, such as relevant airport transfers and local tours. The service also provides in-app AI chat with “expert-vetted” recommendations.
Existing bookings can be brought into the app and amended from the itinerary. Trip.com also said a “floating AI button” reacts in the background, offering suggestions as users edit trips.
Trip.Planner is currently available on English-language Trip.com sites in select regions including the U.S., Canada and the U.K., with plans to expand it in the coming months.
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During Trip.com Group's second quarter 2025 earnings call, chairman James Liang described the trip planner as an upgrade and said AI remains central to the company’s business strategy.
“We believe OTAs are uniquely positioned to lead the development of travel-focused AI. With access to proprietary user insights, real time product feeds and verified inventories, OTAs can deliver more accurate, context aware and trustworthy recommendations than general purpose AI agents.”
Trip.com Group announced second quarter 2025 financial results revealing a 16% year-over-year net revenue increase to $2.1 billion.
Accommodation reservation revenue increased 21% to $869 million year over year while transportation ticketing revenue rose 11% to $753 million for the same period.
"We are encouraged by the strong momentum across all segments of the travel industry," said Jane Sun, CEO of Trip.com Group.
"Our strategy focuses on capturing growing demand from every demographic, with special attention to inbound travel. At the same time, we are enhancing our service capabilities to provide global travelers with seamless local experiences. These efforts further reinforce our position as a trusted platform in the global travel landscape.”
Packaged tour revenue for Q2 increased 5% to $151 million while corporate travel revenue was up 9% year over year to $97 million.
Sales and marketing expenses in Q2 increased to $464 million, up 17% year over year. Adjusted EBITDA for the period came in at $680 million, up from $611 million in Q2 2024.
Trip.com Group said inbound travel bookings increased by more than 100% for the quarter, attributed to demand from Korea and Southeast Asia.
“This growth underscores the broader potential of China’s inbound travel sector, which remains an underdeveloped yet highly promising contributor to the national economy,” said Liang.