Trip.com

Opinion / Technology

OTA moats against AI disruption may be shallower than they appear

By Christian Watts - Magpie | June 8, 2026

Christian Watts, founder and CEO of Magpie, argues that loyalty programs, unique inventory and bundling will offer less protection as travel discovery moves to AI platforms. Read More

From Our Partners / Distribution

Trip.com Group’s CEO of flights on trust, technology and the future of airline partnerships

By Mark Frary | May 25, 2026

As air travel becomes more digital and disruption-prone, Trip.com argues that airlines and OTAs need more integrated partnerships built on trust, shared data and customer experience. Read More

News / Technology

Trip.com plans digital ID pilot using Google and Apple wallets

By Mark Frary | May 13, 2026

Air Canada, Turkish Airlines and Qatar Airways, as well as digital identity infrastructure platform Hopae, are expected to be involved in the pilot. Read More

News / Technology

TikTok formalizes in-app travel bookings with Booking.com, Expedia, Trip.com among partners

By Morgan Hines | May 12, 2026

TikTok GO brings in-app travel booking to 200 million U.S. users, compressing the path from video discovery to reservation. Read More

News / Online

Phocuswright Europe 2026: Navigating the new era

By PhocusWire | May 4, 2026

The Barcelona conference will examine how artificial intelligence, distribution shifts and changing traveler expectations are reshaping travel strategy. Read More

News / Technology

Chinese OTAs deploy AI for global push

By Phocuswright Research | April 7, 2026

Chinese AI services are not just following this global path, they are transforming interactions with consumers—and delivering a high degree of itinerary control to users. Read More

News / Technology

APAC travel trends pt. 2: AI, loyalty ecosystems and the experiences boom

By Abby Crotty | March 5, 2026

The second part of our APAC travel trend series focuses on loyalty, experiences and technology's role in the "digital-first" region. Read More

News / Distribution

Hotel direct bookings remain stable despite rise of AI

By Abby Crotty | February 2, 2026

SiteMinder's annual Hotel Booking Trends report found that direct booking remained largely unchanged in 2025. Read More

News / Online

OTAs' high hopes for social, AI channels as Q2 marketing spend hits $5B

By Linda Fox | September 8, 2025

OTAs are looking to drive efficiency as they diversify from performance marketing to other channels, including social and AI-powered search. Read More

News / Online

Trip.com Group unveils AI trip planner

By Linda Fox | August 28, 2025

During the company's Q2 2025 earnings call, chairman James Liang said AI remains central to strategy, adding that OTAs are "uniquely positioned" to lead the development of travel-focused AI. Read More

News / Technology

Ant International unveils AI-powered travel service Alipay+ Voyager

By Linda Fox | July 2, 2025

Fliggy, Agoda and Trip.com are launch partners for Ant International's AI-powered travel agent. Read More

News / Online

OTA marketing spend rose in Q1 2025

By Linda Fox | June 3, 2025

As Airbnb, Booking Holdings, Expedia Group and Trip.com Group continue to up marketing spend, PhocusWire looks at what they're saying about these investments. Read More

News / Online

Trip.com Group increases Q1 revenue, inbound travel bookings surge 100%

By Linda Fox | May 20, 2025

Trip.com Group said South Korea, Thailand, Malaysia and Indonesia are some of the fastest growing source markets as it reported Q1 2025 earnings. Read More

News / Technology

Asia’s full rebound meets AI revolution: Leapfrogging into the future

By Yeoh Siew Hoon - WiT | March 26, 2025

For Schubert Lou, chief operating officer at Trip.com, 2025 marks a defining moment for the travel industry, given the full return of Asia and AI acceleration. Read More