Here's our roundup of the people, product and partner news from the global travel industry this week.
This roundup was created with the assistance of ChatGPT.
Savanta launches Virtual Personas
Savanta has launched Virtual Personas, an artificial intelligence (AI) research platform that lets marketing and insights teams run simulated interviews and focus groups with hard-to-reach audience segments.
The platform is designed to support, not replace, formal research by helping teams test ideas, explore motivations and shape future studies more quickly. A free tier includes eight prebuilt personas, while paid options add customization and creative testing. Savanta said the product is grounded in real-world data and includes response-level trust scoring for transparency.
Bilt, Wyndham Rewards
Bilt has added Wyndham Rewards as its sixth hotel transfer partner, allowing members to transfer Bilt Points at a 1:1 ratio.
The deal expands Bilt’s travel rewards network and gives members access to Wyndham’s portfolio of more than 8,300 hotels and vacation properties. Bilt said the partnership adds options across different levels of accommodation. Wyndham Rewards also offers members fixed redemption tiers, points-plus-cash bookings and access to travel packages, events and gift cards.
Immfly, Wizz Air, Gateretail
Immfly, Wizz Air and Gateretail have launched a digital cabin platform that combines onboard retail, connectivity and operational data across Wizz Air’s fleet.
The rollout includes Bluetooth-enabled in-seat ordering on more than 260 aircraft, letting passengers buy food and other items through the airline app without internet access.
In parallel, Immfly and Wizz Air also began a six-month connectivity trial on five U.K.-based aircraft using Equilux server and Iridium’s global satellite network to support messaging, entertainment, payment authorization and real-time operational data.
Navan to launch TravelClaw
Navan said it will soon launch TravelClaw, an AI-driven assistant designed to proactively support travelers before and during trips.
Built into Navan and Navan Edge, the tool is intended to monitor trip details in the background and reach out through messaging, email or the Navan app with suggestions or updates. Navan said TravelClaw will draw on its travel and expense infrastructure, traveler preferences and supplier network to help with tasks such as rebooking, navigation and trip-related recommendations.
RMS, GuestRevu
RMS has launched an integration with GuestRevu that aims to help hospitality operators collect guest feedback and turn it into AI-enhanced insights.
The integration connects GuestRevu with reservation and guest profile data in RMS so surveys can be sent automatically before, during and after a stay. Responses flow into GuestRevu dashboards, where operators can track sentiment, spot trends and identify service issues. RMS said the partnership is intended to replace manual feedback processes with a more consistent, real-time approach.
Apaleo launches Apaleo Copilot
Apaleo has launched Apaleo Copilot, an AI-powered assistant embedded in its property management platform to help hotel staff complete operational tasks through a chat interface.
The tool can handle work such as room assignments, stay extensions, housekeeping planning and overbooking resolution without requiring staff to switch systems. Apaleo said the product is built on its API-first architecture and can be trained on a company’s own operating procedures. The company positions it as a practical way for lean hotel teams to apply AI within existing workflows.
SalamAir, Arcube
Oman low-cost carrier SalamAir has partnered with Arcube, a PhocusWire Hot 25 Travel Startup for 2026, to add eSIM and e-visa services to its digital booking platforms as the airline expands its ancillary offering beyond the flight.
The new tools let passengers arrange mobile connectivity and travel documentation in one place before and during trips. SalamAir said the eSIM product covers more than 213 countries and territories, while the e-visa service supports applicants from up to 195 nationalities.
Sojern names president of global destinations
Sojern has named Sylvia Weiler president and general manager of its global destinations business, completing a leadership restructuring following the company’s recent integration with Adara.
Weiler, who previously helped build Sojern’s destinations unit, returns after leadership roles at Zartico, Tripadvisor and Airbnb. She will oversee work with destination marketing organizations, tourism boards and attractions, with a focus on helping clients measure economic impact and respond to changes in AI-driven search.
Operto launches GEO Consultant
Operto has launched GEO Consultant, a free AI visibility tool designed to help hotels understand how their properties appear in generative AI travel recommendations.
Built specifically for hotels, the tool lets users run scans based on prompts tied to their property and website, then returns a visibility indicator, generative engine optimization score and recommendations to improve discoverability.
AirBaltic, InterLnkd
AirBaltic has partnered with InterLnkd to bring AirMall to its Skynet onboard Wi-Fi portal.
The tool turns the airline’s Wi-Fi portal into a branded retail channel on passengers’ devices, offering access to more than 20,000 brands without onboard stock or crew involvement. Skynet also partners with Booking.com, GetYourGuide and SIXT.
Vio, FINN
Vio has partnered with FINN to bring its white-label hotel booking platform to the Norwegian marketplace.
FINN users will gain access to Vio’s hotel booking tools, including price tracking, transparent pricing, flexible booking options and price protection. The companies said the deal is intended to give travelers more control and clarity when booking hotels, while helping FINN strengthen its travel offering after working with another partner for a decade.
DCS Plus launches TINA
DCS Plus has launched a new AI-enabled version of TINA, its mid- and back-office enterprise resource program platform for travel agencies, embedding AI directly into daily workflows.
The company said TINA AI includes a conversational assistant that lets teams query live operational and financial data in natural language, along with AI features aimed at reducing repetitive tasks and speeding up reporting. DCS Plus positioned the release as the first step in a broader push to add AI across its product portfolio.