Travel advisor platform Tern has launched agentic artificial intelligence (AI) capabilities designed to automate travel advisor workflows.
The company said the technology can review advisor inboxes, identify messages requiring attention, generate cruise proposals using “live itinerary and supplier content” and draft client communications. Advisors must approve actions before they are completed.
CEO David Shull said the company’s AI eliminates the need for advisors to hire or outsource administrative work to enable growth.
“Advisors can now grow without hiring and spend their hours curating trips and driving new business,” he said.
Mershawn Foley, a travel advisor at Travel with Mershawn, said Tern’s AI has saved roughly six weeks of work hours between itinerary creation and client communications.
“What I have is a creative assistant that learns my clients’ preferences and reflects how I actually communicate,” Foley said.
The tool, which relies only on data within its secure platform, enables large host agencies to provide a secure way for advisors to use AI without pasting proprietary data into tools like ChatGPT, Tern said.
Tern covers standard usage via discounted billing and allows advisors to upgrade directly, solving the “variable-usage problem across thousands of contractors without managing central billing or risking their data,” it said.
As advisors increase usage of Tern’s AI, the platform is expected to also support researching trip components and engaging with supplier products and content, the company said.
Tern in 2025 raised $13 million in Series A funding, earmarked for investing in products aimed at addressing travel advisor pain points. The company previously launched AI destination guides and packing lists and agentic AI to assist advisors with data entry.