Hyatt Hotels has deployed ChatGPT Enterprise as it continues to work with OpenAI.
Employees across finance, marketing and operations can access the artificial intelligence (AI) platform's capabilities to improve the customer experience.
“ChatGPT Enterprise is just one example of how Hyatt is equipping its teams with advanced tools to deliver more personalized, responsive and impactful service,” a release said.
Hyatt said during its fourth quarter 2025 earnings call in February that it had been working on "AI enablement" for two years and identified use cases with four already "executed as large-scale agentic platforms.”
At the time Hyatt CEO Mark Hoplamazian said the company was working with OpenAI on search and has launched an app in ChatGPT.
"Everybody in the world is at the table with Google and everything else," Hoplamazian added.
"You can assume that all suppliers are engaged with all providers of LLM-based platforms. I personally think that the natural language search capability is going to grow in popularity, and we now have longitudinal data over a couple of quarters which clearly demonstrate that the booking conversion rate and the total revenue being generated through the native intent-based search capabilities that we built into hyatt.com are having a positive impact. We are seeing higher conversions, higher revenues per booking, longer length of stay and so we are seeing the actual evolution of search—the way search is being done—translate into value,” he said in February.
The hotel group is now using ChatGPT Enterprise to boost content creation and support communications across social, owner and operators. Hyatt is also deploying the AI to speed up digital platform and customer applications development, the release said.
Hyatt has also licensed Microsoft and Anthropic for agentic platforms that it has built.
Skyscanner announced in early 2025 that it had extended ChatGPT Enterprise across the business to help speed up its developments.