HBX Group has acquired full ownership of dynamic packaging technology business PerfectStay for an undisclosed amount.
The company initially acquired 25% of Paris‑based PerfectStay in mid 2024 and the transaction, which completed earlier this week, is based on a long-term, performance-based deal related to EBITDA until 2030.
HBX said the acquisition shows a “shared belief in the long‑term potential of holiday packaging as a strategic growth opportunity within B2B2C travel.”
“This investment advances our ecosystem strategy, broadening our role in the travel value chain. By combining PerfectStay’s proven packaging technology with HBX Group's global hotel inventory and distribution scale, we strengthen our offering for clients looking to enter or accelerate in this market,” said Nicolas Huss, CEO of HBX Group.
“We built PerfectStay to help major brands develop holiday propositions, achieved through our winning combination of technology and implementation expertise,” Raphael Zier, executive chairman of PerfectStay.
He added that the deal also means better hotel content and improved pricing dynamics for customers.
The full acquisition of PerfectStay also enables HBX to help partners such as airlines, banks and consumer brands build or scale their vacation offering.
PerfectStay will continue to operate from its Paris headquarters and be supported by HBX Group’s technology, product and sourcing teams.