It’s been more
than 10 years since IATA’s board of governors introduced an initiative to
support a New Distribution Capability (NDC). The first standard came out a few
years later, in 2015, aimed at modernizing airline distribution through direct
connections between airlines and travel agencies.
But in the
years since then, the concept of NDC has come to mean different things to
different people, and its progress has lagged behind expectations.
With more than
30 years at Sabre, Kathy Morgan, vice president of airline supply and NDC, has been
on the frontlines of airline distribution and NDC development.
So it’s no
surprise that in a discussion with PhocusWire editor in chief Mitra Sorrells Morgan
is able to explain NDC – as well as how it relates to the concepts of Offers
and Orders and ONE Order – in a clear way that makes sense of the complexity.
It’s a timely
topic, given that American
Airlines has said travel agencies not connected to its NDC technology by April
will lose access to about 40% of fares. Morgan offers her take on the airline’s
strategies and explains what Sabre is doing to support its customers in
relation to this change.
Listen to the full
How to move forward with NDC as the foundation of modern retailing
Get more information on Sabre’s approach to NDC and what’s available
through their Beyond NDC program.