JetBlue is launching new flight and cruise packages, making it the first domestic U.S. airline to offer travelers the option to book their flight, cruise and hotel all in one place.
Available via JetBlue Vacations, the packages offer cruises from Royal Caribbean International, Celebrity Cruises and Carnival Cruise Line.
JetBlue Travel Products, which includes the JetBlue Vacations brand, says the launch of flight and cruise packages is its next step in transforming JetBlue into a broader travel company offering entire trips in addition to flights.
In March of this year, JetBlue Travel Products introduced Paisly, a travel website for customers to book additional components of their trip, such as hotels, activities and car rentals, after they’ve booked a flight.
Using smart technology, Paisly makes personalized recommendations based on a traveler’s flight information.
According to a JetBlue spokesperson, the new flight and cruise packages are only available via JetBlue Vacations, and not on Paisly, at this time.
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“Continuing to build upon the trust that JetBlue has established over the last 20-plus years, we want customers to book their entire trip, from flights and cruises to hotels and more, all with us,” says Andres Barry, president of JetBlue Travel Products.
“Handling the customer service ourselves, rather than sending them to multiple entities, allows us to go above and beyond while meeting JetBlue standards at every single touchpoint. With cruise lines increasingly beginning to sail again, we’re excited to refresh our package offerings, as we continue to drive ancillaries and build our non-ticket revenue base.”
JetBlue Technology Products has partnered with travel technology specialist Traveltek to power the search and booking of cruise packages. In June, Traveltek raised £1.3 million for its packaging technology.
In addition to a Best Price Guarantee on all JetBlue Vacations flight and cruise packages, JetBlue offers a Plane to Port Commitment, which ensures customers are rebooked on a new flight and make it to their next port in the event of a flight delay or cancellation.