B2B travel technology marketplace HBX Group has acquired hospitality technology specialist Civitfun for an undisclosed amount.
The acquisition of the Spain-based company is part of HBX’s strategy to “simplify the travel ecosystem,” as well as help hotel partners digitalize operations.
“By combining HBX Group’s global reach and marketplace capabilities with Civitfun’s tech infrastructure and integrations, spanning 60 PMS [property management system] platforms and more than 3,500 clients across 36 countries, the partnership sets the stage for a new era of connected data-driven hospitality,” a statement said.
The companies plan to develop technology to enhance the guest experience such as contactless check-in and check-out, optimize operations and open up new revenue streams for hotels through cross-selling and upselling.
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"We chose to invest in Civitfun because their technology truly makes a difference to hotels and their guests. Our goal at HBX Group has always been to simplify complex processes and help our hotel partners grow. This collaboration will do exactly that—reducing operational headaches, improving efficiency and allowing hotel staff more time to do what they do best: looking after their guests,” said Nicolas Huss, CEO of HBX Group.
“Joining the HBX Group family is an exciting milestone for us. Together, we will create new opportunities for hotels worldwide, from smooth online check-in to upsell & cross-sell possibilities,” said Mariano de Oleza, managing director of Civitfun.
HBX Group—which listed on the Spanish stock exchanges in February, raising €725 million for the company—announced half-year revenue of €319 million, up 10% year-over-year. Total transaction value increased 12% to €3.4 billion, while adjusted EBITDA was up 14% to €159 million.
Civitfun acquired group booking startup GRS in mid-2023 to round out its offering. The company said at the time that it had tripled its workforce from 10 to more than 35.