It’s a critical
question facing travel brands: What are the lasting impacts of the pandemic on
consumer expectations and desires, and how will this impact the way they plan
and book trips going forward?
Google is attempting
to provide some answers in new research conducted in partnership with Kantar.
Later this year they will publish the full report, “The Expectations of the
Evolving Traveler,” based on surveys of 17,000 travelers that have taken a trip
between April 2021 and April 2022.
To provide a
preview, Google’s head of retail and travel partnership for EMEA, Christie
Travers-Smith, sat down in the PhocusWire Studio at Phocuswright Europe 2022.
explains how the research uses behavioral analysis to understand both what
travelers are saying about their desires and what they are actually doing.
She also discusses
how the findings point to a more pronounced gap in those two measures compared
to pre-pandemic and the opportunities the research has uncovered for travel
Watch the full discussion
with PhocusWire editor in chief Mitra Sorrells below.
Phocuswright Europe 2022 Executive Interview: Google