Virtual interlining
is entering a new phase as airlines push beyond traditional alliance structures
to give travelers more control over their journeys.
Expanded connectivity, simpler booking flows and new types of partnerships are
opening pathways that were previously too complex or costly to support.
Yet the
shift is not only about creating more choice. It also reflects deeper
transformation as airlines move toward offer and order, rethink legacy
technology and explore how airports, ground handlers and carriers can
collaborate to deliver more reliable end-to-end service.
In a discussion in the PhocusWire studio at The Phocuswright Conference, Dohop CEO David Gunnarsson discussed these topics and how emerging
uses of artificial intelligence add another layer of potential, from planning and customer support
to the long-term modernization of airline data.
He further explained how together these trends signal a pivotal moment for improving
flexibility, efficiency and the overall travel experience.
Watch the full discussion below.
From our partners at The Phocuswright Conference 2025: Dohop