Connect&GO, a Montreal-based company that provides technology
for attractions to manage operations and the guest experience, has closed a Series A funding
round of more than $17 million.
Financière Outremont led the funding, with participation from French holding company Carey, Finalta Capital and Gestal.
Connect&GO’s cloud-based attraction management platform,
Konnect, integrates e-commerce, POS, catering, RFID access control and cashless
payments using its virtual wallet technology. The company says it is currently
being used by dozens of attractions around the world.
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Connect&GO will use the funding to “strengthen its
global presence and pursue its ambitious growth plan to double its revenue and
number of installations each year.”
“Our growth depends directly on the satisfaction of our
customers who are the best ambassadors of our technology. This is why the
majority of investments will be directly linked to product development,
innovation, user experience and the deployment and customer satisfaction team,”
says Tara Morandi, senior vice president of sales and marketing at Connect&GO.
In partnership with Montreal-based artificial intelligence
company Moov AI, Connect&GO will also invest more than $1 million in the
launch of a traffic forecasting and management engine for attractions.
“One of the main problems of our customers today is related
to the management of personnel and material resources,” says Dominic Gagnon, president and CEO of Connect&GO.
“Artificial intelligence presents an exciting opportunity for
attractions to not only predict traffic days in advance, but also influence
trends through dynamic pricing strategies and offers.”
Connect&GO’s last funding was $3 million
raised in November 2021.